{"id":62,"date":"2025-08-27T15:47:08","date_gmt":"2025-08-27T06:47:08","guid":{"rendered":"https:\/\/kr.bis-expert.com\/?p=62"},"modified":"2026-02-09T21:28:11","modified_gmt":"2026-02-09T12:28:11","slug":"crm-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%89%bd%ea%b2%8c-%ec%9d%b4%ed%95%b4%ed%95%98%ea%b8%b0-%eb%9c%bb%eb%b6%80%ed%84%b0-%ec%8b%a4%ec%a0%9c-%ea%b8%b0%ec%97%85-%ec%82%ac%eb%a1%80%ea%b9%8c%ec%a7%80","status":"publish","type":"post","link":"https:\/\/kr.bis-expert.com\/?p=62","title":{"rendered":"CRM \ub9c8\ucf00\ud305 \uc27d\uac8c \uc774\ud574\ud558\uae30 | \ub73b\ubd80\ud130 \uc2e4\uc81c \uae30\uc5c5 \uc0ac\ub840\uae4c\uc9c0"},"content":{"rendered":"\n<p>CRM(Customer Relationship Management)\uc740 \uace0\uac1d\uad00\ub9ac \ub3c4\uad6c\ub97c \ub118\uc5b4 \uae30\uc5c5\uc758 \ud575\uc2ec \uc6b4\uc601 \uc804\ub7b5\uc73c\ub85c \uc791\uc6a9\ud569\ub2c8\ub2e4. <\/p>\n\n\n\n<p>\uace0\uac1d \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud574 \uad6c\ub9e4 \uc5ec\uc815\uc744 \ubd84\uc11d\ud558\uace0, \uc774\ud0c8 \uac00\ub2a5\uc131\uc744 \uc904\uc774\uba70, \ubc18\ubcf5 \uad6c\ub9e4\ub97c \uc720\ub3c4\ud558\ub294 \uc804\uc0ac\uc801 \ud504\ub808\uc784\uc6cc\ud06c\uc785\ub2c8\ub2e4. <\/p>\n\n\n\n<p>CRM\uc744 \ub3c4\uc785\ud55c \uae30\uc5c5\uc740 \uace0\uac1d \uacbd\ud5d8 \uc804\ubc18\uc744 \uad6c\uc870\ud654\ud558\uace0 \uc7a5\uae30\uc801\uc778 \ucda9\uc131\ub3c4\ub97c \ud655\ubcf4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n<p>\uc774 \uae00\uc5d0\uc11c\ub294 CRM\uc758 \uac1c\ub150\ubd80\ud130 \uc2e4\uc81c \ub9c8\ucf00\ud305 \ud65c\uc6a9\ubc95, \uc544\ub9c8\uc874\uacfc \uc5b4\ub3c4\ube44\uc758 \uc0ac\ub840\uae4c\uc9c0 \ud55c \ubc88\uc5d0 \uc815\ub9ac\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n<div class=\"swell-block-postLink\">\t\t\t<div class=\"p-blogCard -external\" data-type=\"type3\" data-onclick=\"clickLink\">\n\t\t\t\t<div class=\"p-blogCard__inner\">\n\t\t\t\t\t<span class=\"p-blogCard__caption\">kr.bis-expert.com<\/span>\n\t\t\t\t\t<div class=\"p-blogCard__thumb c-postThumb\"><figure class=\"c-postThumb__figure\"><img decoding=\"async\" src=\"https:\/\/kr.bis-expert.com\/wp-content\/uploads\/2025\/10\/kr.bis-expert.com-G-1.jpg\" alt=\"\" class=\"c-postThumb__img u-obf-cover\" width=\"320\" height=\"180\"><\/figure><\/div>\t\t\t\t\t<div class=\"p-blogCard__body\">\n\t\t\t\t\t\t<a class=\"p-blogCard__title\" href=\"https:\/\/kr.bis-expert.com\/?p=191\" target=\"_blank\" rel=\"noopener noreferrer\">\ud6a8\uacfc\uc801\uc778 \ub9c8\ucf00\ud305 \uc804\ub7b5 \u2013 15\uac00\uc9c0 \uc885\ub958\u00b7\ud2b8\ub80c\ub4dc\u00b7\uc608\uc2dc \ubd84\uc11d &#8211; \uc77c\uc798\ub7ec\uc758 \ud0d5\ube44\uc2e4<\/a>\n\t\t\t\t\t\t<span class=\"p-blogCard__excerpt\">2025\ub144 \ud604\uc7ac, \uae30\uc5c5\uc758 \uc131\uacf5 \uc5ec\ubd80\ub294 \uc5bc\ub9c8\ub098 \uc815\uad50\ud558\uace0 \uc2e4\uc9c8\uc801\uc778 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc138\uc6b0\ub290\ub0d0\uc5d0 \ub2ec\ub824 \uc788\uc2b5\ub2c8\ub2e4. \ub514\uc9c0\ud138 \ud658\uacbd\uc774 \uae09\ubcc0\ud558\uba74\uc11c \ub9c8\ucf00\ud305 \uc885\ub958\ub3c4 \uc138\ubd84\ud654\ub418\uace0, AI\u00b7\ub370\uc774\ud130 \uae30&#8230;<\/span>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\n<h2 class=\"wp-block-heading\">CRM\uc774\ub780? \ub73b\uacfc \uae30\ubcf8 \uac1c\ub150 \uc815\ub9ac<\/h2>\n\n\n\n<p>CRM\uc740 &#8216;Customer Relationship Management&#8217;\uc758 \uc57d\uc790\ub85c, \uace0\uac1d\uacfc\uc758 \uad00\uacc4\ub97c \uccb4\uacc4\uc801\uc73c\ub85c \uad00\ub9ac\ud574 \uc7a5\uae30\uc801\uc778 \ucda9\uc131\ub3c4\ub97c \ub192\uc774\ub294 \uc804\ub7b5\uc785\ub2c8\ub2e4. <\/p>\n\n\n\n<p>\uace0\uac1d \uc815\ubcf4 \uc800\uc7a5\ubfd0\ub9cc \uc544\ub2c8\ub77c \uad6c\ub9e4 \ud328\ud134 \ubd84\uc11d, \uac1c\uc778\ud654 \ub9c8\ucf00\ud305, \uc774\ud0c8 \ubc29\uc9c0 \ud65c\ub3d9 \ub4f1 \ub2e4\uc591\ud55c \ud65c\ub3d9\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\ubaa9\uc801: \uace0\uac1d \uc720\uce58 \u2192 \uc720\uc9c0 \u2192 \uc7ac\uad6c\ub9e4 \uc720\ub3c4<\/li>\n\n\n\n<li>\ubc29\ubc95: \uace0\uac1d \ud589\ub3d9 \ubd84\uc11d \u2192 \ub9de\ucda4 \uc804\ub7b5 \uc801\uc6a9<\/li>\n\n\n\n<li>\ub3c4\uad6c: \uc774\uba54\uc77c, \ubb38\uc790, \ud478\uc2dc \uc54c\ub9bc, \uc6f9 \uae30\ubc18 \uc790\ub3d9\ud654 \uc2dc\uc2a4\ud15c \ub4f1<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">CRM \ub9c8\ucf00\ud305\uc758 \ud575\uc2ec \u2013 \uc65c \ud544\uc694\ud55c\uac00?<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcFW9sUl86HxxdPzd0qRZhUSUL865YKEizp0SB0_dhlRo-m8ULcOyRxTDW5KhOz9Vh7BmlmAxBUgLFj-C3IJkaCrP6ld_6jH0tqjzYhUmCPFXqcM4pv4WEWQedDgnvq7R4iC4Ftow?key=d30MWSrnhOxj0uZXDqXNLA\" alt=\"\"\/><\/figure>\n\n\n\n<p>\ucd9c\ucc98: <a href=\"https:\/\/blog.notifly.tech\/crm-marketing-introduction\/\" target=\"_blank\" rel=\"noopener\">Notifly<\/a><\/p>\n\n\n\n<p>CRM \ub9c8\ucf00\ud305\uc740 <a href=\"https:\/\/kr.bis-expert.com\/?p=74\" data-type=\"link\" data-id=\"https:\/\/kr.bis-expert.com\/?p=74\">\uae30\uc874 \uace0\uac1d\uc758 \uac00\uce58\ub97c \uadf9\ub300\ud654\ud558\ub294 \ub9c8\ucf00\ud305 \uc804\ub7b5<\/a>\uc785\ub2c8\ub2e4. \uc2e0\uaddc \uace0\uac1d \uc720\uc785\ubcf4\ub2e4 \uae30\uc874 \uace0\uac1d \uc720\uc9c0 \ube44\uc6a9\uc774 5\ubc30 \uc800\ub834\ud558\ub2e4\ub294 \uc5f0\uad6c\ub3c4 \uc788\uc73c\uba70, \uc774\ub294 \ub9c8\ucf00\ud305 \ube44\uc6a9 \uc808\uac10\uc5d0\ub3c4 \ud6a8\uacfc\uc801\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">CRM \ub3c4\uc785 \ud6a8\uacfc\ub294 \uc5b4\ub290 \ubd80\uc11c\uc5d0 \uac00\uc7a5 \ud074\uae4c?<\/h3>\n\n\n\n<p>CRM\uc740 \ub9c8\ucf00\ud305 \ubd80\uc11c \uc678\uc5d0\ub3c4 \uc601\uc5c5, \uace0\uac1d\uc9c0\uc6d0, \uc0c1\ud488\uae30\ud68d \ub4f1 \uc804\uc0ac\uc801\uc73c\ub85c \ud070 \uc601\ud5a5\uc744 \uc90d\ub2c8\ub2e4. \ud2b9\ud788 \uace0\uac1d\uacfc\uc758 \uc811\uc810\uc774 \ub9ce\uc740 \ubd80\uc11c\uc77c\uc218\ub85d CRM \ud6a8\uacfc\uac00 \uc9c1\uc811\uc801\uc73c\ub85c \ub098\ud0c0\ub0a9\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\uc601\uc5c5\ud300: \uc7a0\uc7ac \uace0\uac1d\uc758 \uad00\uc2ec\ub3c4, \uc751\ub300 \uc774\ub825, \uad6c\ub9e4 \uc804\ud658 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \ud55c \uc138\uc77c\uc988 \ud30c\uc774\ud504\ub77c\uc778 \ucd5c\uc801\ud654<\/li>\n\n\n\n<li>\uace0\uac1d\uc9c0\uc6d0\ud300: \uace0\uac1d\uc758 \ubd88\ub9cc \uc720\ud615, \ube48\ub3c4, \ucc98\ub9ac \uc18d\ub3c4 \ubd84\uc11d\uc744 \ud1b5\ud574 \uc11c\ube44\uc2a4 \uac1c\uc120 \ubc0f CS \ud488\uc9c8 \ud5a5\uc0c1<\/li>\n\n\n\n<li>\ub9c8\ucf00\ud305\ud300: \ud0c0\uac9f \uc138\ubd84\ud654 \u2192 \ub9de\ucda4 \uba54\uc2dc\uc9c0 \uc81c\uacf5 \u2192 \uc624\ud508\uc728\/\uc804\ud658\uc728 \ud5a5\uc0c1 \ub4f1 \ucea0\ud398\uc778 \uc131\uacfc \uadf9\ub300\ud654<\/li>\n<\/ul>\n\n\n\n<p>\uc774\ucc98\ub7fc CRM\uc740 \ud2b9\uc815 \ud300\ub9cc\uc758 \ub3c4\uad6c\uac00 \uc544\ub2cc, \uae30\uc5c5 \uc804\uccb4\uc758 \uc6b4\uc601 \ud6a8\uc728\uc744 \ub192\uc774\ub294 \ud575\uc2ec \uc790\uc0b0\uc73c\ub85c \uc791\uc6a9\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\uc911\uc18c\uae30\uc5c5\ub3c4 CRM\uc744 \uc368\uc57c \ud560\uae4c?<\/h3>\n\n\n\n<p>CRM\uc740 <a href=\"https:\/\/kr.bis-expert.com\/?p=299\">\ub300\uae30\uc5c5<\/a>\ub9cc\uc758 \uc804\ub7b5\uc774 \uc544\ub2d9\ub2c8\ub2e4. \uc624\ud788\ub824 \ud55c\uc815\ub41c \uc790\uc6d0\uacfc \uc778\ub825\uc744 \uac00\uc9c4 \uc911\uc18c\uae30\uc5c5\uc77c\uc218\ub85d, \uace0\uac1d\uad00\uacc4 \uad00\ub9ac\uac00 \uc218\uc775\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\uc774 \ud06c\uae30 \ub54c\ubb38\uc5d0 CRM \ub3c4\uc785\uc774 \ud544\uc218\uc801\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\uc815\ud655\ud55c \uace0\uac1d \ub370\uc774\ud130 \ud655\ubcf4: \uace0\uac1d\ubcc4 \uad6c\ub9e4 \ube48\ub3c4, \uc120\ud638\ub3c4 \ud30c\uc545<\/li>\n\n\n\n<li>\uc7ac\ubc29\ubb38 \uc720\ub3c4: \ucfe0\ud3f0, \uc54c\ub9bc \ub4f1\uc744 \ud65c\uc6a9\ud55c \ubc18\ubcf5 \uad6c\ub9e4 \ud65c\uc131\ud654<\/li>\n\n\n\n<li>\uc785\uc18c\ubb38 \ub9c8\ucf00\ud305 \uac00\ub2a5\uc131 \uc99d\uac00: \ucda9\uc131 \uace0\uac1d \uae30\ubc18\uc758 \ubc14\uc774\ub7f4 \ud6a8\uacfc \ud655\ub300<\/li>\n<\/ul>\n\n\n\n<p>\uac8c\ub2e4\uac00 \uc694\uc998\uc740 \uc6d4 1\ub9cc\uc6d0\ub300 \ubd80\ud130 \uc774\uc6a9 \uac00\ub2a5\ud55c \ud074\ub77c\uc6b0\ub4dc\ud615 CRM \uc194\ub8e8\uc158\ub3c4 \ub9ce\uc544\uc84c\uae30 \ub54c\ubb38\uc5d0, \uae30\uc220\uc801 \ubd80\ub2f4\ub3c4 \ub0ae\uc544\uc84c\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">CRM \ub9c8\ucf00\ud305\uc758 \uc7a5\uc810<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\uace0\uac1d \ub9de\ucda4\ud615 \uc804\ub7b5 \uac00\ub2a5: \uac1c\uc778\uc758 \uad6c\ub9e4 \uc774\ub825, \uad00\uc2ec\uc0ac \uae30\ubc18 \ud0c0\uac9f\ud305<\/li>\n\n\n\n<li>\ub9ac\ud150\uc158 \ud5a5\uc0c1: \uace0\uac1d \uc774\ud0c8\ub960 \uac10\uc18c<\/li>\n\n\n\n<li>\ucea0\ud398\uc778 \ud6a8\uc728 \uc0c1\uc2b9: ROI(\ud22c\uc790\uc218\uc775\ub960) \uadf9\ub300\ud654<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">CRM \ub3c4\uc785 \uc2dc \uace0\ub824\uc0ac\ud56d<\/h3>\n\n\n\n<p>CRM \ub3c4\uc785\uc744 \uac80\ud1a0\ud560 \ub54c \uac00\uc7a5 \uba3c\uc800 \uace0\ubbfc\ud574\uc57c \ud560 \ubd80\ubd84\uc740 <strong>\ube44\uc988\ub2c8\uc2a4 \uaddc\ubaa8, \uc5c5\uc885, \uace0\uac1d \uc811\uc810 \ucc44\ub110<\/strong>\uc5d0 \ub9de\ub294 \uc194\ub8e8\uc158\uc744 \uc120\ud0dd\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uc544\ubb34\ub9ac \uae30\ub2a5\uc774 \ub9ce\uc740 \uace0\uae09 \uc194\ub8e8\uc158\uc774\ub77c\ub3c4, \uc2e4\uc81c \uc0ac\uc6a9\uc131\uacfc \uc5c5\ubb34 \uc801\ud569\ub3c4\uac00 \ub5a8\uc5b4\uc9c4\ub2e4\uba74 \ud6a8\uacfc\ub97c \ubcf4\uae30 \uc5b4\ub835\uc2b5\ub2c8\ub2e4. \uadf8\ub807\uae30\uc5d0 CRM\uc740 \uc804\ub7b5\uc801\uc73c\ub85c \ub3c4\uc785\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\ubaa9\ud45c \uc124\uc815: \ub9ac\ud150\uc158, \ub9e4\ucd9c \ud5a5\uc0c1, \ucea0\ud398\uc778 \ud6a8\uc728\ud654 \uc911 \uc5b4\ub514\uc5d0 \ucd08\uc810 \ub458 \uac83\uc778\uc9c0 \ud655\uc815<\/li>\n\n\n\n<li>\ub370\uc774\ud130 \uc815\ud569\uc131 \ud655\ubcf4: \uace0\uac1d \ub370\uc774\ud130\uc758 \uc815\ud655\uc131\uc774 \ud575\uc2ec<\/li>\n\n\n\n<li>\uc0ac\ub0b4 \uad50\uc721 \ubcd1\ud589: \ub3c4\uc785 \uc774\ud6c4\uc758 \uc9c0\uc18d \uc6b4\uc601\uc744 \uc704\ud55c \uc870\uc9c1 \ub0b4 \uc774\ud574\ub3c4 \ud655\ubcf4<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">CRM\uc758 \ub300\ud45c \uc720\ud615 3\uac00\uc9c0<\/h2>\n\n\n\n<p>1. \uc6b4\uc601\ud615 CRM<\/p>\n\n\n\n<p>\uace0\uac1d \uc11c\ube44\uc2a4, \uc8fc\ubb38, \uc601\uc5c5 \ub4f1 \u2018\uc6b4\uc601\u2019 \uc911\uc2ec \uae30\ub2a5<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\ub300\ud45c \uc608\uc2dc: Salesforce, HubSpot<\/li>\n<\/ul>\n\n\n\n<p>2. \ubd84\uc11d\ud615 CRM<\/p>\n\n\n\n<p>\uace0\uac1d \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud574 \ud589\ub3d9 \uc608\uce21 \ubc0f \uc138\ubd84\ud654<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\ub300\ud45c \uc608\uc2dc: SAS, Zoho Analytics<\/li>\n<\/ul>\n\n\n\n<p>3. \ud611\uc5c5\ud615 CRM<\/p>\n\n\n\n<p>\ubd80\uc11c \uac04 \uc2e4\uc2dc\uac04 \ub370\uc774\ud130 \uacf5\uc720\ub85c \uc77c\uad00\ub41c \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \uc9c0\uc6d0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\ub300\ud45c \uc608\uc2dc: Microsoft Dynamics 365<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">CRM \uc131\uacf5 \uc0ac\ub840 \u2460 \u2013 \uc544\ub9c8\uc874(Amazon)<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeCYmNHcvSi0JNZvsCw5eosxTuhuxHZCt1SZ8yqzPNnR7cIIOk-MiRaSMQ82sd6AmdafqKwLEY3CtAKvlYzvxJz8I9la5wLRPhQI87rTFHwTpQLh6ZroxXLyb_8S-Vv6nHjP3Lf?key=d30MWSrnhOxj0uZXDqXNLA\" alt=\"\"\/><\/figure>\n\n\n\n<p>\ucd9c\ucc98:<a href=\"https:\/\/www.amzn.com\/\" target=\"_blank\" rel=\"noopener\">amazon<\/a><\/p>\n\n\n\n<p>\uc544\ub9c8\uc874\uc740 \uc804\uc790\uc0c1\uac70\ub798 \ubd84\uc57c\uc5d0\uc11c CRM \uae30\uc220\uc744 \uac00\uc7a5 \uc815\uad50\ud558\uac8c \ud65c\uc6a9\ud558\ub294 \uae30\uc5c5 \uc911 \ud558\ub098\uc785\ub2c8\ub2e4. \uace0\uac1d\uc758 \uac80\uc0c9 \uc774\ub825, \uc7a5\ubc14\uad6c\ub2c8 \ub370\uc774\ud130, \uad6c\ub9e4 \ud328\ud134 \ub4f1\uc744 \uc2e4\uc2dc\uac04\uc73c\ub85c \ubd84\uc11d\ud574 \uac1c\uc778\ud654\ub41c \uc0c1\ud488 \ucd94\ucc9c\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \ud55c \ubc88 \uac80\uc0c9\ud55c \uc81c\ud488\uc774 \ub2e4\ub978 \ud398\uc774\uc9c0\ub098 \uc774\uba54\uc77c\uc5d0\uc11c\ub3c4 \ubc18\ubcf5 \ub178\ucd9c\ub418\uba70, \u201c\uace0\uac1d\ub2d8\uc744 \uc704\ud55c \ub9de\ucda4 \uc81c\uc548\u201d \ud615\uc2dd\uc758 \ucf58\ud150\uce20\uac00 \uc804\ud658\uc728\uc744 \ub192\uc774\ub294 \ub370 \uae30\uc5ec\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub610\ud55c \uc544\ub9c8\uc874 \ud504\ub77c\uc784(Prime) \ud68c\uc6d0 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \uc7ac\uad6c\ub9e4 \uc2dc\uc810\uc5d0 \ub9de\ucd98 \uc790\ub3d9 \uc774\uba54\uc77c \ub9c8\ucf00\ud305, \ubc30\uc1a1 \uc54c\ub9bc, \ub9ac\ubdf0 \uc694\uccad \ub4f1 \ub2e4\uc591\ud55c \ub9de\ucda4\ud615 \uc811\uc810\uc774 \uad6c\ucd95\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7f0 CRM \uae30\ubc18 \uc2dc\uc2a4\ud15c\uc740 \uad6c\ub9e4 \uc804\ud658\uc728 \uc0c1\uc2b9\uacfc \uc774\ud0c8\ub960 \uac10\uc18c\uc5d0 \ud070 \uc601\ud5a5\uc744 \ubbf8\uce58\uba70, \uc544\ub9c8\uc874\uc774 \uace0\uac1d\ub2f9 \ud3c9\uade0 \uc218\uc775(LTV)\uc744 \uadf9\ub300\ud654\ud558\ub294 \ud575\uc2ec \uc804\ub7b5\uc774 \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">CRM \uc131\uacf5 \uc0ac\ub840 \u2461 \u2013 \uc5b4\ub3c4\ube44(Adobe)<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXc8yTfv8OUvbGcqSNcCrDX9o-t-i_iNJuN1cL5ayGChBrZ14Qwn_EEYo4Hi_gRRUjK1gJD5iQkQim8ZKzNQRUSPSPTr-EUHmrYsHvAAe6oh_GXxVvfdfGm_iZiJqLfdbuk39ZB7Qg?key=d30MWSrnhOxj0uZXDqXNLA\" alt=\"\"\/><\/figure>\n\n\n\n<p>\ucd9c\ucc98: <a href=\"https:\/\/blog.adobe.com\/ko\/authors\/adobe-korea\" target=\"_blank\" rel=\"noopener\">Adobe\ube14\ub85c\uadf8<\/a><\/p>\n\n\n\n<p>B2B SaaS \uae30\uc5c5\uc778 \uc5b4\ub3c4\ube44\ub294 Adobe Experience Cloud\ub77c\ub294 \uc790\uccb4 CRM \ubc0f \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \ub3c4\uad6c\ub97c \ud1b5\ud574 \uc790\uc0ac \uace0\uac1d\uc744 \uad00\ub9ac\ud569\ub2c8\ub2e4. \ud2b9\ud788 \uad6c\ub3c5\ud615 \uc18c\ud504\ud2b8\uc6e8\uc5b4(Photoshop, Illustrator \ub4f1)\uc758 \uc0ac\uc6a9\uc790 \ud589\ub3d9 \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud574 \uac31\uc2e0 \uc2dc\uc810, \uae30\ub2a5 \uc0ac\uc6a9 \ube48\ub3c4, \uc774\ud0c8 \uc870\uc9d0 \ub4f1\uc744 \uc2e4\uc2dc\uac04 \ucd94\uc801\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774 \ub370\uc774\ud130\ub97c \ubc14\ud0d5\uc73c\ub85c \ub9c8\ucf00\ud305\ud300\uc740 \uc774\ud0c8 \uac00\ub2a5\uc131\uc774 \uc788\ub294 \uace0\uac1d\uc5d0\uac8c \ud560\uc778 \ud504\ub85c\ubaa8\uc158\uc744 \uc81c\uc548\ud558\uac70\ub098, \uae30\ub2a5 \ubbf8\uc0ac\uc6a9 \uace0\uac1d\uc5d0\uac8c\ub294 \u201c\ud65c\uc6a9\ubc95 \uc548\ub0b4 \uc774\uba54\uc77c\u201d\uc744 \ubcf4\ub0b4 \uc0ac\uc6a9\ub960\uc744 \ub192\uc774\ub294 CRM \ucea0\ud398\uc778\uc744 \uc804\uac1c\ud569\ub2c8\ub2e4. \ub610\ud55c \uac01 \uae30\uc5c5 \uace0\uac1d\uc758 \uc5c5\uc885, \uaddc\ubaa8\uc5d0 \ub530\ub77c \ub9de\ucda4\ud615 \ucee8\uc124\ud305 \uba54\uc77c\uc744 \ubcf4\ub0b4\ub294 \ub4f1 B2B \ub9de\ucda4 \uc804\ub7b5\uc5d0\uc11c\ub3c4 CRM\uc744 \uac15\ub825\ud788 \ud65c\uc6a9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\ud2b8\ub79c\ub4dc: AI \uae30\ubc18 \uc608\uce21 CRM<\/h2>\n\n\n\n<p>\ucd5c\uadfc CRM \uc2dc\uc7a5\uc740 \uace0\uac1d\uad00\ub9ac\uc5d0\uc11c <strong>AI \uae30\ubc18 \uc608\uce21 \ub9c8\ucf00\ud305<\/strong> \ub2e8\uacc4\ub85c \uc9c4\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc989, \uacfc\uac70 \ub370\uc774\ud130 \ubd84\uc11d\uc744 \ub118\uc5b4 \uace0\uac1d\uc758 \u2018\ub2e4\uc74c \ud589\ub3d9\u2019\uc744 \uc608\uce21\ud558\uace0, \uc790\ub3d9\uc73c\ub85c \ub9de\ucda4\ud615 \ucea0\ud398\uc778\uc744 \uc2e4\ud589\ud558\ub294 \ubc29\ud5a5\uc73c\ub85c \ubc1c\uc804 \uc911\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub300\ud45c\uc801\uc778 \uc608\ub294 \uc544\ub798\uc640 \uac19\uc2b5\ub2c8\ub2e4:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\uc774\ud0c8 \uac00\ub2a5\uc131 \uc608\uce21<\/strong>: \uc7a5\uae30\uac04 \ubbf8\uad6c\ub9e4, \uc774\uba54\uc77c \ube44\uc624\ud508, \uc7a5\ubc14\uad6c\ub2c8 \ubc29\uce58 \ub4f1 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \uc774\ud0c8 \uac00\ub2a5 \uace0\uac1d\uc744 \uc790\ub3d9 \ubd84\ub958<br><\/li>\n\n\n\n<li><strong>\ucd5c\uc801 \ubc1c\uc1a1 \uc2dc\uac04 \ub3c4\ucd9c<\/strong>: \uace0\uac1d\uc774 \uc774\uba54\uc77c\uc774\ub098 \ud478\uc2dc \uc54c\ub9bc\uc744 \uac00\uc7a5 \uc790\uc8fc \ud655\uc778\ud558\ub294 \uc2dc\uac04\ub300\ub97c \ud559\uc2b5\ud558\uc5ec \uc790\ub3d9 \ubc1c\uc1a1<br><\/li>\n\n\n\n<li><strong>\ucee8\ud150\uce20 \ucd94\ucc9c \uc790\ub3d9\ud654<\/strong>: \uace0\uac1d\uc758 \ud074\ub9ad\u00b7\uad6c\ub9e4 \uc774\ub825\uc744 \uae30\ubc18\uc73c\ub85c \uad00\ub828 \ucf58\ud150\uce20\ub098 \uc81c\ud488 \uc790\ub3d9 \ucd94\ucc9c<\/li>\n<\/ul>\n\n\n\n<p>CRM\uc740 \ub2e8\uc21c\ud55c \ubc18\ubcf5 \uc5c5\ubb34 \uc790\ub3d9\ud654\uac00 \uc544\ub2cc, \uace0\uac1d \uacbd\ud5d8\uc744 \ub370\uc774\ud130\ub85c \uc124\uacc4\ud558\uace0 \uc608\uce21\ud558\ub294 \uc804\ub7b5 \uc2dc\uc2a4\ud15c\uc73c\ub85c\uc11c \uc790\ub9ac\uc7a1\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud5a5\ud6c4 \ub9c8\ucf00\ud305\uc758 \uc131\uacf5 \uc5ec\ubd80\ub294 \u2018\uc5bc\ub9c8\ub098 \uc798 \uc720\uce58\ud588\ub290\ub0d0\u2019\ubcf4\ub2e4, \u2018\uc5bc\ub9c8\ub098 \uc624\ub798 \uc720\uc9c0\ud558\ub290\ub0d0\u2019\uc5d0 \ub2ec\ub824 \uc788\uc73c\uba70, \uadf8 \ud575\uc2ec\uc5d0 CRM \ub9c8\ucf00\ud305\uc774 \uc874\uc7ac\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\ub9c8\ubb34\ub9ac: CRM\uc740 \u2018\uc9c0\uc18d \uac00\ub2a5\ud55c \uace0\uac1d \uacbd\ud5d8\u2019\uc758 \uc5f4\uc1e0<\/h2>\n\n\n\n<p>\uc774\ucc98\ub7fc CRM\uc740 \uad00\ub9ac \ud234\uc774 \uc544\ub2c8\ub77c, \u2018\ub370\uc774\ud130 \uae30\ubc18 \uace0\uac1d \ud589\ub3d9 \uc608\uce21 \u2192 \ub9de\ucda4 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \u2192 \uc7ac\uad6c\ub9e4 \uc720\ub3c4\u2019\ub77c\ub294 \uc120\uc21c\ud658 \uad6c\uc870\ub97c \ub9cc\ub4e4\uc5b4\ub0b4\ub294 \uc804\ub7b5\uc801 \uc790\uc0b0\uc785\ub2c8\ub2e4.&nbsp;<\/p>\n\n\n\n<p>\uc911\uc18c\uae30\uc5c5\uc774\ub4e0 \ub300\uae30\uc5c5\uc774\ub4e0 CRM\uc744 \uc5bc\ub9c8\ub098 \uc804\ub7b5\uc801\uc73c\ub85c \uc124\uacc4\ud558\ub290\ub0d0\uc5d0 \ub530\ub77c \ub9e4\ucd9c, \ucda9\uc131\ub3c4, \uc6b4\uc601 \ud6a8\uc728\uc774 \ud06c\uac8c \ub2ec\ub77c\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub807\uae30\uc5d0 \ube0c\ub79c\ub4dc \ucda9\uc131\ub3c4\ub97c \ub192\uc774\uace0 \ub9c8\ucf00\ud305 \ud6a8\uc728\uc744 \uadf9\ub300\ud654\ud558\ub824\uba74, CRM \ub9c8\ucf00\ud305\uc744 \uccb4\uacc4\uc801\uc73c\ub85c \uc124\uacc4\u00b7\uc6b4\uc601\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \uc774 \uae00\uc744 \ud1b5\ud574 CRM\uc5d0 \ub300\ud55c \uc774\ud574\uac00 \ub113\uc5b4\uc84c\uae30\ub97c \ubc14\ub78d\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>CRM(Customer Relationship Management)\uc740 \uace0\uac1d\uad00\ub9ac \ub3c4\uad6c\ub97c \ub118\uc5b4 \uae30\uc5c5\uc758 \ud575\uc2ec \uc6b4\uc601 \uc804\ub7b5\uc73c\ub85c \uc791\uc6a9\ud569\ub2c8\ub2e4. \uace0\uac1d \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud574 \uad6c\ub9e4 \uc5ec\uc815\uc744 \ubd84\uc11d\ud558\uace0, \uc774\ud0c8 \uac00\ub2a5\uc131\uc744 \uc904\uc774\uba70, \ubc18\ubcf5 \uad6c\ub9e4\ub97c \uc720\ub3c4\ud558\ub294 \uc804\uc0ac\uc801 \ud504\ub808\uc784\uc6cc\ud06c\uc785\ub2c8\ub2e4. CRM\uc744 \ub3c4\uc785\ud55c \uae30\uc5c5\uc740 \uace0\uac1d \uacbd\ud5d8 \uc804\ubc18\uc744 \uad6c\uc870\ud654\ud558\uace0 \uc7a5\uae30\uc801\uc778 \ucda9\uc131\ub3c4\ub97c \ud655\ubcf4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uae00\uc5d0\uc11c\ub294 CRM\uc758 \uac1c\ub150\ubd80\ud130 \uc2e4\uc81c \ub9c8\ucf00\ud305 \ud65c\uc6a9\ubc95, \uc544\ub9c8\uc874\uacfc \uc5b4\ub3c4\ube44\uc758 \uc0ac\ub840\uae4c\uc9c0 \ud55c \ubc88\uc5d0 \uc815\ub9ac\ud588\uc2b5\ub2c8\ub2e4. CRM\uc774\ub780? \ub73b\uacfc \uae30\ubcf8 \uac1c\ub150 \uc815\ub9ac [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":66,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"swell_btn_cv_data":"","footnotes":""},"categories":[5],"tags":[],"class_list":["post-62","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-customer-experience"],"_links":{"self":[{"href":"https:\/\/kr.bis-expert.com\/index.php?rest_route=\/wp\/v2\/posts\/62","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kr.bis-expert.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kr.bis-expert.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kr.bis-expert.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kr.bis-expert.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=62"}],"version-history":[{"count":3,"href":"https:\/\/kr.bis-expert.com\/index.php?rest_route=\/wp\/v2\/posts\/62\/revisions"}],"predecessor-version":[{"id":509,"href":"https:\/\/kr.bis-expert.com\/index.php?rest_route=\/wp\/v2\/posts\/62\/revisions\/509"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kr.bis-expert.com\/index.php?rest_route=\/wp\/v2\/media\/66"}],"wp:attachment":[{"href":"https:\/\/kr.bis-expert.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=62"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kr.bis-expert.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=62"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kr.bis-expert.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=62"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}