{"id":70,"date":"2025-09-03T18:27:21","date_gmt":"2025-09-03T09:27:21","guid":{"rendered":"https:\/\/kr.bis-expert.com\/?p=70"},"modified":"2025-09-02T17:59:37","modified_gmt":"2025-09-02T08:59:37","slug":"swot-%eb%b6%84%ec%84%9d-%ec%98%88%ec%8b%9c-%eb%aa%a8%ec%9d%8c%ef%bd%9c%ea%b8%b0%ec%97%85-%ec%82%ac%eb%a1%80%eb%a1%9c-%eb%b0%b0%ec%9a%b0%eb%8a%94-%ec%a0%84%eb%9e%b5-2","status":"publish","type":"post","link":"https:\/\/kr.bis-expert.com\/?p=70","title":{"rendered":"SWOT \ubd84\uc11d \uc608\uc2dc \ubaa8\uc74c\uff5c\uae30\uc5c5 \uc0ac\ub840\ub85c \ubc30\uc6b0\ub294 \uc804\ub7b5"},"content":{"rendered":"\n<p>\uae30\uc5c5\uc758 \ub0b4\uc678\ubd80 \uc5ed\ub7c9\uc744 \uccb4\uacc4\uc801\uc73c\ub85c \uc9c4\ub2e8\ud558\uace0 \uc2f6\ub2e4\uba74 \u2018SWOT \ubd84\uc11d\u2019\uc740 \ud544\uc218 \ub3c4\uad6c\uc785\ub2c8\ub2e4. \uc804\ub7b5 \uc218\ub9bd \uc804, \uac15\uc810(Strength)\u00b7\uc57d\uc810(Weakness)\u00b7\uae30\ud68c(Opportunity)\u00b7\uc704\ud611(Threat)\uc744 4\ubd84\uba74\uc73c\ub85c \uc815\ub9ac\ud558\uba74 \uae30\uc5c5\uc758 \ubc29\ud5a5\uc131\uc744 \ub354\uc6b1 \uba85\ud655\ud788 \uc7a1\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uae00\uc5d0\uc11c\ub294 SWOT \ubd84\uc11d\uc758 \uae30\ubcf8 \uac1c\ub150\ubd80\ud130 \uc2e4\uc804 \uc608\uc2dc, \uc2e4\ubb34 \ud65c\uc6a9 \ud301\uae4c\uc9c0 \uc815\ub9ac\ud574\ub4dc\ub9bd\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">SWOT \ubd84\uc11d\uc774\ub780?<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeTi5xfKIWSI8FK0F___80dqysPLrHG6USHNkjlDHGlH_xZdzUzVL1YB1y5k5BpjzLSA4KR9pdRTZU67NAVDupIzW-gJtf1ORjDuLfLLix9jiFIFtZ8BTdKB9MM4nFNFMop7fKQHg?key=4OTP59z8pFPK7C-g0QbEgA\" alt=\"\"\/><\/figure>\n\n\n\n<p>\ucd9c\ucc98: <a href=\"https:\/\/www.salesforce.com\/kr\/hub\/marketing\/swot\/\" target=\"_blank\" rel=\"noopener\">salesforce<\/a><\/p>\n\n\n\n<p>SWOT \ubd84\uc11d\uc740 \uc870\uc9c1 \ub0b4\ubd80 \uc694\uc778(\uac15\uc810\u00b7\uc57d\uc810)\uacfc \uc678\ubd80 \uc694\uc778(\uae30\ud68c\u00b7\uc704\ud611)\uc744 \uad50\ucc28 \ubd84\uc11d\ud574 \uc804\ub7b5\uc744 \uc218\ub9bd\ud558\ub294 \ud504\ub808\uc784\uc6cc\ud06c\uc785\ub2c8\ub2e4. \uc8fc\ub85c \uc2e0\uc0ac\uc5c5 \uac80\ud1a0, \ub9c8\ucf00\ud305 \uc804\ub7b5, \uacbd\uc7c1\ub825 \ud3c9\uac00 \ub4f1\uc5d0 \ud65c\uc6a9\ub429\ub2c8\ub2e4. \uc774\ub294 \uc544\ub798 4\uac00\uc9c0 \uc694\uc18c\ub97c \ud1b5\ud574 \ube44\uc988\ub2c8\uc2a4 \uc804\ub7b5\uc758 \uac15\uc57d\uc810\uc744 \uc815\ubc00\ud558\uac8c \uc9c4\ub2e8\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\uac15\uc810(Strength): \uacbd\uc7c1\uc0ac\ubcf4\ub2e4 \uc6b0\uc6d4\ud55c \uc790\uc6d0\uc774\ub098 \uae30\uc220\ub825, \ube0c\ub79c\ub4dc \ud30c\uc6cc \ub4f1<br><\/li>\n\n\n\n<li>\uc57d\uc810(Weakness): \ub0b4\ubd80 \uad6c\uc870\uc801 \ud55c\uacc4, \uc790\uae08 \ubd80\uc871, \uc778\uc9c0\ub3c4 \uc57d\uc138 \ub4f1<br><\/li>\n\n\n\n<li>\uae30\ud68c(Opportunity): \uc2dc\uc7a5 \ud655\ub300, \uc815\ucc45 \ubcc0\ud654, \uae30\uc220 \ud601\uc2e0 \ub4f1 \uc678\ubd80 \ud638\uc7ac<br><\/li>\n\n\n\n<li>\uc704\ud611(Threat): \uacbd\uc7c1\uc0ac \ucd9c\ud604, \uc6d0\uac00 \uc0c1\uc2b9, \uaddc\uc81c \uac15\ud654 \ub4f1\uc758 \uc678\ubd80 \ub9ac\uc2a4\ud06c<br><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\ub514\uc988\ub2c8\ud50c\ub7ec\uc2a4 SWOT \ubd84\uc11d \uc608\uc2dc<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>\uad6c\ubd84<\/td><td>\ub0b4\uc6a9<\/td><\/tr><tr><td>\uac15\uc810 (Strengths)<\/td><td>\uae00\ub85c\ubc8c \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4, \ub9c8\ube14\u00b7\uc2a4\ud0c0\uc6cc\uc988\u00b7\ud53d\uc0ac \ub4f1 \uac15\ub825\ud55c \uc624\ub9ac\uc9c0\ub110 \ucf58\ud150\uce20 IP \ubcf4\uc720, \ub514\uc988\ub2c8\uc758 \ud48d\ubd80\ud55c \uc720\uc544 \ubc0f \uac00\uc871 \ucf58\ud150\uce20<\/td><\/tr><tr><td>\uc57d\uc810 (Weaknesses)<\/td><td>\ub137\ud50c\ub9ad\uc2a4\u00b7\uc560\ud50cTV+ \ub4f1 \uacbd\uc7c1 OTT \ub300\ube44 \uc624\ub9ac\uc9c0\ub110 \ucf58\ud150\uce20 \uc218 \ubd80\uc871, \uc77c\ubd80 \uad6d\uac00\uc5d0\uc11c \ub0ae\uc740 \ub85c\uceec\ud654 \uc218\uc900<\/td><\/tr><tr><td>\uae30\ud68c (Opportunities)<\/td><td>\uae00\ub85c\ubc8c OTT \uc2dc\uc7a5 \uc131\uc7a5, \uc544\uc2dc\uc544 \uc2dc\uc7a5 \ub0b4 \uc720\uc544 \ucf58\ud150\uce20 \uc218\uc694 \ud655\ub300, \uc81c\ud734 \ubc88\ub4e4 \uc0c1\ud488\uc744 \ud1b5\ud55c \uc720\uc785 \uac00\ub2a5\uc131<\/td><\/tr><tr><td>\uc704\ud611 (Threats)<\/td><td>\uc2a4\ud2b8\ub9ac\ubc0d \uc11c\ube44\uc2a4 \uacbd\uc7c1 \uc2ec\ud654, \ucf58\ud150\uce20 \uc81c\uc791 \ube44\uc6a9 \uc0c1\uc2b9, \uc18c\ube44\uc790 \uad6c\ub3c5 \ud53c\ub85c\ub3c4 \uc99d\uac00<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\ub514\uc988\ub2c8\ud50c\ub7ec\uc2a4 SWOT \uae30\ubc18 \uc804\ub7b5 \ubc29\ud5a5 \ub3c4\ucd9c<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">SO \uc804\ub7b5 (\uac15\uc810 x \uae30\ud68c)<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\ub9c8\ube14\u00b7\uc2a4\ud0c0\uc6cc\uc988 \ub4f1 \uae00\ub85c\ubc8c IP \ud65c\uc6a9\ud55c \ub85c\uceec \uc624\ub9ac\uc9c0\ub110 \ud655\ub300<br><\/li>\n\n\n\n<li>\uc5b4\ub9b0\uc774\u00b7\uac00\uc871\uce35 \uc9d1\uc911 \uc804\ub7b5\uc73c\ub85c \ud2c8\uc0c8\uc2dc\uc7a5 \uac15\ud654<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">WO \uc804\ub7b5 (\uc57d\uc810 \u00d7 \uae30\ud68c)<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\ubd88\ud3b8\ud55c UI\/\uc790\ub9c9 \ub4f1 \uae30\uc220 \uac1c\uc120\uc73c\ub85c \uc774\ud0c8\ub960 \uac10\uc18c<br><\/li>\n\n\n\n<li>\ud1b5\uc2e0\uc0ac\u00b7\uce74\ub4dc\uc0ac \uc81c\ud734 \ud1b5\ud55c \uc2e0\uaddc \uc720\uc785 \ucd09\uc9c4<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">ST \uc804\ub7b5 (\uac15\uc810 \u00d7 \uc704\ud611)<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\ub514\uc988\ub2c8 IP \ub3c5\uc810 \uc6b4\uc601\uc73c\ub85c \uacbd\uc7c1 OTT\uc640 \ucc28\ubcc4\ud654<br><\/li>\n\n\n\n<li>\uc2dc\ub9ac\uc988 \ubc30\ud3ec \uc8fc\uae30 \uc870\uc808\ub85c \uad6c\ub3c5 \uc9c0\uc18d \uc720\ub3c4<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">WT \uc804\ub7b5 (\uc57d\uc810 \u00d7 \uc704\ud611)<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\ub2e4\uc591\ud55c \ucf58\ud150\uce20 \uc7a5\ub974 \ud655\ubcf4\ub85c \ucf58\ud150\uce20 \ub2e4\uc591\uc131 \uac1c\uc120<br><\/li>\n\n\n\n<li>\uadf9\uc7a5\u00b7\uad7f\uc988\u00b7\ud14c\ub9c8\ud30c\ud06c \ub4f1\uacfc\uc758 \ud1b5\ud569 \ub9c8\ucf00\ud305\uc73c\ub85c \uc218\uc775 \uad6c\uc870 \ubcf4\uc644<br><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\uc2a4\ud0c0\ubc85\uc2a4 SWOT \ubd84\uc11d \uc608\uc2dc<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>\uad6c\ubd84<\/td><td>\ub0b4\uc6a9<\/td><\/tr><tr><td>\uac15\uc810 (Strengths)<\/td><td>\uc804 \uc138\uacc4\uc801\uc778 \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4, \uace0\uae09 \ucee4\ud53c \uc2dc\uc7a5\uc758 \uc120\ub3c4 \uae30\uc5c5, \ud504\ub9ac\ubbf8\uc5c4 \uc774\ubbf8\uc9c0\uc640 \ucda9\uc131\ub3c4 \ub192\uc740 \uace0\uac1d\uce35, \uccb4\uacc4\ud654\ub41c \ub9e4\uc7a5 \uc6b4\uc601 \uc2dc\uc2a4\ud15c<\/td><\/tr><tr><td>\uc57d\uc810 (Weaknesses)<\/td><td>\uac00\uaca9\ub300\uac00 \ub192\uc544 \uacbd\uae30 \ubd88\ud669 \uc2dc \uc218\uc694 \uac10\uc18c \uac00\ub2a5\uc131, \ud55c\uad6d\u00b7\uc911\uad6d \ub4f1 \uc77c\ubd80 \uad6d\uac00\uc5d0\uc11c\uc758 \ud3ec\ud654 \uc6b0\ub824, \uc77c\ubd80 \ub9e4\uc7a5 \uc11c\ube44\uc2a4 \ud3b8\ucc28 \ubb38\uc81c<\/td><\/tr><tr><td>\uae30\ud68c (Opportunities)<\/td><td>1\uc778 \uac00\uad6c \ubc0f \uc7ac\ud0dd\uadfc\ubb34 \ud655\uc0b0\uc5d0 \ub530\ub978 \ud504\ub9ac\ubbf8\uc5c4 \ud14c\uc774\ud06c\uc544\uc6c3 \uc218\uc694 \uc99d\uac00, \uc9c0\uc18d\uac00\ub2a5\ud55c ESG \uc18c\ube44 \ud2b8\ub80c\ub4dc \ud655\ub300, \ube44\ub300\uba74 \uc8fc\ubb38 \uc2dc\uc2a4\ud15c \uac15\ud654<\/td><\/tr><tr><td>\uc704\ud611 (Threats)<\/td><td>\ub85c\uceec \ucee4\ud53c \ube0c\ub79c\ub4dc\uc758 \uae09\uc131\uc7a5, \uc6d0\ub450 \uac00\uaca9 \ubc0f \ubb3c\ub958 \ube44\uc6a9 \uc0c1\uc2b9, \ud574\uc678 \uaddc\uc81c \uac15\ud654 \ubc0f \uc778\uac74\ube44 \ubd80\ub2f4 \uc99d\uac00<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\uc2a4\ud0c0\ubc85\uc2a4 SWOT \uae30\ubc18 \uc804\ub7b5 \ubc29\ud5a5 \ub3c4\ucd9c<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">SO \uc804\ub7b5(\uac15\uc810-\uae30\ud68c)<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>MZ \uc138\ub300 \uc911\uc2ec \ube0c\ub79c\ub4dc \ud32c\ub364 \ud655\ub300: \ube0c\ub79c\ub4dc \uacbd\ud5d8 \uac15\ud654(\uc608: \uad7f\uc988, \uc2dc\uc98c \uc74c\ub8cc) \ubc0f \ub9ac\uc6cc\ub4dc \ud504\ub85c\uadf8\ub7a8\uc73c\ub85c \ucda9\uc131\ub3c4 \uc81c\uace0<br><\/li>\n\n\n\n<li>\ud504\ub9ac\ubbf8\uc5c4 \ucee4\ud53c \uc218\uc694 \uc99d\uac00\uc5d0 \ub9de\ucd98 \uc6d0\ub450\u00b7\ub4dc\ub9bd \uc81c\ud488 \uac15\ud654<br><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">WO \uc804\ub7b5 (\uc57d\uc810 \u00d7 \uae30\ud68c)<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\ube44\ub300\uba74 \uc218\uc694 \ud655\ub300\uc5d0 \ub300\uc751\ud55c \ub514\uc9c0\ud138 \uc804\ud658 \uac00\uc18d\ud654: \ub9ac\uc800\ube0c \ub9e4\uc7a5 \ud655\ub300\ubcf4\ub2e4 \ubaa8\ubc14\uc77c \uc624\ub354, \ubc30\ub2ec \uc11c\ube44\uc2a4 \ud22c\uc790 \uc6b0\uc120<br><\/li>\n\n\n\n<li>\uace0\uac00 \uc774\ubbf8\uc9c0 \uc644\ud654 \uc704\ud574 \u2018\uac00\uc131\ube44 \ub77c\uc778\uc5c5\u2019 \ud55c\uc815 \ub3c4\uc785 (\uc608: \uc544\uba54\ub9ac\uce74\ub178 \uad6c\ub3c5\uad8c)<br><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">ST \uc804\ub7b5 (\uac15\uc810 \u00d7 \uc704\ud611)<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\ube0c\ub79c\ub4dc \ud30c\uc6cc\ub97c \ud65c\uc6a9\ud55c \uae00\ub85c\ubc8c ESG \ucea0\ud398\uc778 \uac15\ud654: \uc77c\ud68c\uc6a9 \ucef5 \ud1f4\ucd9c, \uc724\ub9ac\uc801 \ucee4\ud53c \uc870\ub2ec \ub4f1 \uacf5\uac10 \ub9c8\ucf00\ud305<br><\/li>\n\n\n\n<li>\uacf5\uac04 \uacbd\uc7c1\ub825 \ud655\ubcf4 \uc704\ud574 \ub85c\uceec \ub9de\ucda4\ud615 \uc778\ud14c\ub9ac\uc5b4 \uac15\ud654<br><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">WT \uc804\ub7b5 (\uc57d\uc810 \u00d7 \uc704\ud611)<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\uac00\uaca9 \ubbfc\uac10\uce35 \uc774\ud0c8 \ubc29\uc9c0 \uc704\ud55c \uc9c0\uc5ed\ubcc4 \uac00\uaca9 \ucc28\ub4f1 \uc804\ub7b5<br><\/li>\n\n\n\n<li>\uc911\uc18c \ube0c\ub79c\ub4dc\uc640 \ucc28\ubcc4\ud654\ub97c \uc704\ud55c \u2018\ubb38\ud654 \uacbd\ud5d8 \uacf5\uac04\u2019 \uc804\ud658 (\uc608: \uc2a4\ud130\ub514\uc874, \ubbf8\ub2c8 \uc804\uc2dc\uc874 \ub4f1)<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">SWOT \ubd84\uc11d\uc744 \uc804\ub7b5\uc73c\ub85c \uc5f0\uacb0\ud558\ub294 \ubc95<\/h2>\n\n\n\n<p>SWOT \ubd84\uc11d\uc740 \ub2e8\uc21c \uc815\ub9ac\ub85c \ub05d\ub098\uc120 \uc548 \ub429\ub2c8\ub2e4. \uc2e4\uc81c\ub85c\ub294 \ub2e4\uc74c \ub124 \uac00\uc9c0 \uc804\ub7b5 \ud504\ub808\uc784\uc73c\ub85c \uc2e4\ud589 \ubc29\uc548\uae4c\uc9c0 \ub3c4\ucd9c\ud574\uc57c \uc2e4\ubb34\uc5d0 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SO \uc804\ub7b5(\uacf5\uaca9\ud615): \uac15\uc810\uc744 \ubc14\ud0d5\uc73c\ub85c \uae30\ud68c\ub97c \ud65c\uc6a9 (ex. \uae30\uc220\ub825\uc73c\ub85c \uc2e0\uc2dc\uc7a5 \uc9c4\ucd9c)<br><\/li>\n\n\n\n<li>ST \uc804\ub7b5(\ubc29\uc5b4\ud615): \uac15\uc810\uc744 \ud65c\uc6a9\ud574 \uc678\ubd80 \uc704\ud611 \ucc28\ub2e8 (ex. \ube0c\ub79c\ub4dc \uc2e0\ub8b0\ub3c4\ub85c \uacbd\uc7c1\uc0ac \uacac\uc81c)<br><\/li>\n\n\n\n<li>WO \uc804\ub7b5(\uc804\ud658\ud615): \uc57d\uc810\uc744 \uc678\ubd80 \uae30\ud68c\ub85c \ubcf4\uc644 (ex. \ub9c8\ucf00\ud305 \uac15\ud654\ub85c \uc778\uc9c0\ub3c4 \uadf9\ubcf5)<br><\/li>\n\n\n\n<li>WT \uc804\ub7b5(\uc0dd\uc874\ud615): \uc57d\uc810\uacfc \uc704\ud611\uc744 \ud568\uaed8 \uc904\uc774\ub294 \uc804\ub7b5 (ex. \ube44\uc6a9\uc808\uac10, \uad6c\uc870\uc870\uc815)<br><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\uc2e4\ubb34\uc5d0\uc11c \ud754\ud788 \ud558\ub294 SWOT \ubd84\uc11d \uc2e4\uc218<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcnTjqhmzXryD98TNl8MxoZ5SA6Mr5nt1I2r8pa6mLYRAm8YvPqinMHgZT0wLDMkK_W1EBc3zeDMLfdeIjaXbfnfm0FmvofQqNd_3GKq1jAbfu9XgN5z4oMo9TIR0OcIzy2624zBg?key=4OTP59z8pFPK7C-g0QbEgA\" alt=\"\"\/><\/figure>\n\n\n\n<p>\ucd9c\ucc98: <a href=\"https:\/\/www.salesforce.com\/kr\/hub\/marketing\/swot\/\" target=\"_blank\" rel=\"noopener\">salesforce<\/a><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\ub0b4\ubd80\/\uc678\ubd80 \uc694\uc778 \ud63c\ub3d9: \ub0b4\ubd80 \ubb38\uc81c(\uc57d\uc810)\ub97c \uae30\ud68c\ub85c \uc798\ubabb \ubd84\ub958\ud558\ub294 \uacbd\uc6b0 \ub2e4\uc218<br><\/li>\n\n\n\n<li>\ubaa8\ud638\ud55c \uc5b8\uc5b4 \uc0ac\uc6a9: \u201c\ube0c\ub79c\ub4dc \uc88b\uc74c\u201d, \u201c\uc57d\uac04 \ubd80\uc871\ud568\u201d\ucc98\ub7fc \ucd94\uc0c1\uc801\uc778 \ud45c\ud604\uc740 \ud53c\ud574\uc57c<br><\/li>\n\n\n\n<li>\uc804\ub7b5 \uc5f0\uacb0 \ub204\ub77d: SWOT\ub9cc \uc791\uc131\ud558\uace0 \uc2e4\ud589 \ubc29\uc548\uc774 \ube60\uc9c0\uba74 \uc2e4\uc9c8\uc801 \ud6a8\uacfc \uc5c6\uc74c<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">\uc2e4\ubb34\uc5d0\uc11c \uc790\uc8fc \uc4f0\uc774\ub294 SWOT \ubd84\uc11d \ud65c\uc6a9 \uc608<\/h3>\n\n\n\n<p>\ubd84\uc11d \uacb0\uacfc\ub294 Notion \ud15c\ud50c\ub9bf \ub610\ub294 Excel \ub9e4\ud2b8\ub9ad\uc2a4\ub85c \uc815\ub9ac\ud558\uba74 \ud300 \uacf5\uc720 \uc2dc \ud6a8\uc728\uc801\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. \uc2e0\uc0ac\uc5c5 \ud0c0\ub2f9\uc131 \uac80\ud1a0<\/h3>\n\n\n\n<p>\uc2dc\uc7a5 \uc9c4\uc785 \uc804 SWOT \ubd84\uc11d\uc73c\ub85c \uc2dc\uc7a5 \ub9ac\uc2a4\ud06c\uc640 \uacbd\uc7c1 \ud3ec\uc778\ud2b8\ub97c \uc0ac\uc804 \uc815\ub9ac\ud568\uc73c\ub85c\uc368, \uc2e4\ud328 \ud655\ub960\uc744 \ub0ae\ucd9c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. \ube0c\ub79c\ub4dc \ub9ac\ud3ec\uc9c0\uc154\ub2dd<\/h3>\n\n\n\n<p>\uae30\uc874 \ube0c\ub79c\ub4dc\uac00 \uacbd\uc7c1\uc0ac\uc5d0 \ubc00\ub9ac\ub294 \uacbd\uc6b0, \uac15\uc810 \uc7ac\uc870\uba85 \ubc0f \uc57d\uc810 \ubcf4\uc644 \uc804\ub7b5\uc744 \ud1b5\ud574 \uc0c8\ub85c\uc6b4 \ud3ec\uc9c0\uc154\ub2dd\uc744 \uc124\uacc4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\uc2a4\ud0c0\ud2b8\uc5c5\uc744 \uc704\ud55c SWOT \ubd84\uc11d \ud65c\uc6a9\ubc95<\/h2>\n\n\n\n<p>\uc2a4\ud0c0\ud2b8\uc5c5\uc740 \uc790\uae08, \uc778\ub825, \uc778\uc9c0\ub3c4 \ub4f1 \uc5ec\ub7ec \uba74\uc5d0\uc11c \ub300\uae30\uc5c5\ubcf4\ub2e4 \uc57d\uc810\uc744 \uc548\uace0 \uc2dc\uc791\ud558\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4. \uc774\ub54c SWOT \ubd84\uc11d\uc740 \ub0b4\ubd80 \ub9ac\uc18c\uc2a4 \ud55c\uacc4\ub97c \uadf9\ubcf5\ud558\uace0 \uae30\ud68c\ub97c \uc120\ubcc4\ud558\ub294 \ub370 \uc911\uc694\ud55c \ud504\ub808\uc784\uc73c\ub85c \uc791\uc6a9\ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uae30\uc220\ub825\uc774 \uc6b0\uc218\ud55c \uc18c\ud504\ud2b8\uc6e8\uc5b4 \uc2a4\ud0c0\ud2b8\uc5c5\uc740 &#8216;\uac15\uc810&#8217;\uc73c\ub85c \uac1c\ubc1c \uc5ed\ub7c9\uc744, &#8216;\uae30\ud68c&#8217;\ub85c \ub514\uc9c0\ud138 \uc804\ud658 \uc2dc\uc7a5\uc744 \uc124\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.&nbsp;<\/p>\n\n\n\n<p>\ubc18\uba74 \ub9c8\ucf00\ud305 \uc608\uc0b0\uc774 \ubd80\uc871\ud55c &#8216;\uc57d\uc810&#8217;\uc744 \ud0c0\uac9f\ud305 SNS \ud65c\uc6a9\uc774\ub098 \uc81c\ud734 \ub9c8\ucf00\ud305\uc73c\ub85c \uadf9\ubcf5\ud558\ub294 \uac83\uc774 &#8216;WO \uc804\ub7b5&#8217;\uc785\ub2c8\ub2e4. \uc989, SWOT \ubd84\uc11d\uc740 \uc790\uc6d0\uc758 \ud6a8\uc728\uc801 \ubc30\ubd84\uacfc \ud22c\uc790 \uc6b0\uc120\uc21c\uc704 \uc124\uc815\uc758 \uadfc\uac70\uac00 \ub418\uba70, \ud2b9\ud788 \ucd08\uae30 \uc0ac\uc5c5\uacc4\ud68d\uc11c(BP)\ub098 \ud22c\uc790\uc81c\uc548\uc11c(IR) \uc791\uc131 \uc2dc \ud544\uc218\uc801\uc73c\ub85c \ud3ec\ud568\ub418\ub294 \uc694\uc18c\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\uc2e4\ubb34 \ubcf4\uace0\uc11c\uc5d0 SWOT \ubd84\uc11d\uc744 \ub123\ub294 \ud301<\/h2>\n\n\n\n<p>\uae30\uc5c5 \ubcf4\uace0\uc11c\ub098 \ud504\ub808\uc820\ud14c\uc774\uc158\uc5d0 SWOT \ubd84\uc11d\uc744 \uc0bd\uc785\ud560 \ub54c\ub294 \ub2e8\uc21c 2\u00d72 \ud45c\ubcf4\ub2e4 \uc2dc\uc0ac\uc810 \uc694\uc57d\uc774 \ubcd1\ud589\ub418\uc5b4\uc57c \uc804\ub2ec\ub825\uc774 \ub192\uc544\uc9d1\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uac01 \ud56d\ubaa9 \uc544\ub798\uc5d0 \u201c\uc774\uc5d0 \ub530\ub77c \uc81c\ud488 \ub77c\uc778\uc5c5 \ub2e4\ubcc0\ud654 \uc804\ub7b5 \ucd94\uc9c4 \ud544\uc694\u201d\uc640 \uac19\uc740 \ud574\uc11d\uc744 \ub367\ubd99\uc774\ub294 \uac83\uc774 \uc88b\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uc678\ubd80 \ubc1c\ud45c\uc6a9 \ubb38\uc11c\uc5d0\ub294 \uac1d\uad00\uc131\uacfc \ucd9c\ucc98 \uae30\ubc18\uc758 \uc815\ub7c9 \uc790\ub8cc(\uc2dc\uc7a5 \uc810\uc720\uc728, \uace0\uac1d \uc870\uc0ac \ub4f1)\ub97c \uadfc\uac70\ub85c \uc81c\uc2dc\ud574\uc57c \ubd84\uc11d\uc758 \uc2e0\ub8b0\ub3c4\uac00 \ub192\uc544\uc9d1\ub2c8\ub2e4.&nbsp;<\/p>\n\n\n\n<p>\uacbd\uc7c1\uc0ac\uc640\uc758 \ube44\uad50 \ubd84\uc11d\uc5d0\uc11c \u2018\uc6b0\ub9ac\uc758 \uac15\uc810\u2019\uc774 \uc2e4\uc81c\ub85c \uc5b4\ub5a4 \uc810\uc5d0\uc11c \uc6b0\uc704\uc778\uc9c0, \ub2e8\uc21c \uc9c4\uc220\uc774 \uc544\ub2cc \uadfc\uac70\ub97c \ud568\uaed8 \uc81c\uc2dc\ud558\ub294 \uac83\uc774 \ud575\uc2ec\uc785\ub2c8\ub2e4. \ud14d\uc2a4\ud2b8 \uc678\uc5d0\ub3c4 \ub3c4\uc2dd\ud654\ub41c SWOT \ub9e4\ud2b8\ub9ad\uc2a4, \ubc84\ube14 \ucc28\ud2b8 \ud615\ud0dc\uc758 \uc2dc\uac01\uc790\ub8cc\ub97c \ud65c\uc6a9\ud558\uba74 \uc804\ub2ec\ub825\uc774 \ud06c\uac8c \ud5a5\uc0c1\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\uacb0\ub860: SWOT \ubd84\uc11d\uc740 \uc804\ub7b5 \uc124\uacc4\uc758 \ucd9c\ubc1c\uc810<\/h2>\n\n\n\n<p>\ub2e8\uc21c\ud55c \ub098\uc5f4\uc2dd \uc815\ub9ac\uc5d0 \uadf8\uce58\uc9c0 \uc54a\uace0, \uba85\ud655\ud55c \uc804\ub7b5\uacfc \uc2e4\ud589 \ud50c\ub79c\uae4c\uc9c0 \uc5f0\uacb0\ub420 \ub54c SWOT \ubd84\uc11d\uc740 \uac15\ub825\ud55c \uacbd\uc601 \ub3c4\uad6c\uac00 \ub429\ub2c8\ub2e4. \ud2b9\ud788 \uc2a4\ud0c0\ud2b8\uc5c5, \ud504\ub79c\ucc28\uc774\uc988, \uc911\uc18c\uae30\uc5c5\uc740 SWOT \ubd84\uc11d\uc744 \ud1b5\ud574 \uc678\ubd80 \uc790\uadf9\uc5d0 \ubbfc\uac10\ud558\uac8c \ub300\uc751\ud558\uba70 \ub0b4\ubd80 \uac1c\uc120\uc744 \ub3c4\ubaa8\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc55e\uc73c\ub85c\ub3c4 SWOT \ubd84\uc11d\uc744 \ud65c\uc6a9\ud574 \uc804\ub2ec\ub825 \ubc0f \uadfc\uac70\uc758 \uc2e0\ub8b0\ub3c4\ub97c \ub192\uc5ec\ubcf4\uc2dc\uae30 \ubc14\ub78d\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uae30\uc5c5\uc758 \ub0b4\uc678\ubd80 \uc5ed\ub7c9\uc744 \uccb4\uacc4\uc801\uc73c\ub85c \uc9c4\ub2e8\ud558\uace0 \uc2f6\ub2e4\uba74 \u2018SWOT \ubd84\uc11d\u2019\uc740 \ud544\uc218 \ub3c4\uad6c\uc785\ub2c8\ub2e4. \uc804\ub7b5 \uc218\ub9bd \uc804, \uac15\uc810(Strength)\u00b7\uc57d\uc810(Weakness)\u00b7\uae30\ud68c(Opportunity)\u00b7\uc704\ud611(Threat)\uc744 4\ubd84\uba74\uc73c\ub85c \uc815\ub9ac\ud558\uba74 \uae30\uc5c5\uc758 \ubc29\ud5a5\uc131\uc744 \ub354\uc6b1 \uba85\ud655\ud788 \uc7a1\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uae00\uc5d0\uc11c\ub294 SWOT \ubd84\uc11d\uc758 \uae30\ubcf8 \uac1c\ub150\ubd80\ud130 \uc2e4\uc804 \uc608\uc2dc, \uc2e4\ubb34 \ud65c\uc6a9 \ud301\uae4c\uc9c0 \uc815\ub9ac\ud574\ub4dc\ub9bd\ub2c8\ub2e4. SWOT \ubd84\uc11d\uc774\ub780? \ucd9c\ucc98: salesforce SWOT \ubd84\uc11d\uc740 \uc870\uc9c1 \ub0b4\ubd80 \uc694\uc778(\uac15\uc810\u00b7\uc57d\uc810)\uacfc \uc678\ubd80 \uc694\uc778(\uae30\ud68c\u00b7\uc704\ud611)\uc744 \uad50\ucc28 \ubd84\uc11d\ud574 \uc804\ub7b5\uc744 \uc218\ub9bd\ud558\ub294 \ud504\ub808\uc784\uc6cc\ud06c\uc785\ub2c8\ub2e4. \uc8fc\ub85c \uc2e0\uc0ac\uc5c5 \uac80\ud1a0, \ub9c8\ucf00\ud305 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":71,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"swell_btn_cv_data":"","footnotes":""},"categories":[6],"tags":[],"class_list":["post-70","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-tools-productivity"],"_links":{"self":[{"href":"https:\/\/kr.bis-expert.com\/index.php?rest_route=\/wp\/v2\/posts\/70","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kr.bis-expert.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kr.bis-expert.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kr.bis-expert.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kr.bis-expert.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=70"}],"version-history":[{"count":1,"href":"https:\/\/kr.bis-expert.com\/index.php?rest_route=\/wp\/v2\/posts\/70\/revisions"}],"predecessor-version":[{"id":72,"href":"https:\/\/kr.bis-expert.com\/index.php?rest_route=\/wp\/v2\/posts\/70\/revisions\/72"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kr.bis-expert.com\/index.php?rest_route=\/wp\/v2\/media\/71"}],"wp:attachment":[{"href":"https:\/\/kr.bis-expert.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=70"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kr.bis-expert.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=70"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kr.bis-expert.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=70"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}