{"id":74,"date":"2025-09-15T18:37:08","date_gmt":"2025-09-15T09:37:08","guid":{"rendered":"https:\/\/kr.bis-expert.com\/?p=74"},"modified":"2026-02-17T23:26:32","modified_gmt":"2026-02-17T14:26:32","slug":"%eb%a7%88%ec%bc%80%ed%8c%85-%ec%a0%84%eb%9e%b5%ec%9d%b4%eb%9e%80-4p-%eb%a7%88%ec%bc%80%ed%8c%85-%eb%af%b9%ec%8a%a4%eb%b6%80%ed%84%b0-%ec%8b%a4%ec%a0%84-%ec%98%88%ec%8b%9c%ea%b9%8c%ec%a7%80-%ed%95%9c","status":"publish","type":"post","link":"https:\/\/kr.bis-expert.com\/?p=74","title":{"rendered":"\ub9c8\ucf00\ud305 \uc804\ub7b5\uc774\ub780? 4P \ub9c8\ucf00\ud305 \ubbf9\uc2a4\ubd80\ud130 \uc2e4\uc804 \uc608\uc2dc\uae4c\uc9c0 \ud55c\ub208\uc5d0"},"content":{"rendered":"\n<p>\ub9c8\ucf00\ud305 \uc804\ub7b5\uc740 \ub2e8\uc21c\ud55c \uad11\uace0\ub098 \uc774\ubca4\ud2b8\ub97c \ub118\uc5b4\uc11c, \uc81c\ud488\uc758 \uc2dc\uc7a5 \uc9c4\uc785\ubd80\ud130 \uace0\uac1d\uc758 \uad6c\ub9e4 \uacb0\uc815\uae4c\uc9c0 \uc804\ubc18\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294 \ud575\uc2ec \uc694\uc18c\uc785\ub2c8\ub2e4. \uc774 \uae00\uc5d0\uc11c\ub294 \uac00\uc7a5 \uae30\ubcf8\uc774\uc790 \uac15\ub825\ud55c \ub9c8\ucf00\ud305 \uc804\ub7b5\uc778 \ub9c8\ucf00\ud305 \ubbf9\uc2a4 4P(Product, Price, Place, Promotion)\uc758 \uac1c\ub150\uacfc \ud568\uaed8, \uc774\ub97c \uc2e4\uc81c \uae30\uc5c5\uc5d0\uc11c \uc5b4\ub5bb\uac8c \ud65c\uc6a9\ud558\ub294\uc9c0\uae4c\uc9c0 \uc27d\uac8c \uc815\ub9ac\ud574 \ub4dc\ub9bd\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\ub9c8\ucf00\ud305 \uc804\ub7b5\uc774\ub780?<\/h2>\n\n\n\n<p>\ub9c8\ucf00\ud305 \uc804\ub7b5(Marketing Strategy)\uc740 \uae30\uc5c5\uc774 \uc2dc\uc7a5\uc5d0\uc11c \uacbd\uc7c1\ub825\uc744 \ud655\ubcf4\ud558\uace0, \uc9c0\uc18d\uc801\uc778 \uc218\uc775\uc744 \ucc3d\ucd9c\ud558\uae30 \uc704\ud574 \uc138\uc6b0\ub294 \uc2e4\ud589 \uacc4\ud68d\uc785\ub2c8\ub2e4. \ud575\uc2ec\uc740 \u2018\uc5b4\ub5a4 \uace0\uac1d\uc5d0\uac8c, \uc5b4\ub5a4 \uc81c\ud488\uc744, \uc5b4\ub5bb\uac8c \uc804\ub2ec\ud560 \uac83\uc778\uac00\u2019\uc5d0 \ub300\ud55c \uba85\ud655\ud55c \ud574\ub2f5\uc744 \uac16\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\ub9c8\ucf00\ud305 \ubbf9\uc2a4 4P: \uac00\uc7a5 \uae30\ubcf8\uc774\uba74\uc11c\ub3c4 \uac15\ub825\ud55c \uc804\ub7b5<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfw6bJOU1vjuFZirhktPF-MaUJl5l8PC987jE0QaCFWoYut9qUFoqKBi8OQuP-M1_rNgoQ1hxL0W5EueUsWYNeaQz4aEY3AaF78uhul1rMqWLJLCDfjF1VU9_fRzjb7Wr4EW1U4UQ?key=xJrjYgTC2g-mdSyCmqSpzw\" alt=\"\"\/><\/figure>\n\n\n\n<p>(\ucd9c\ucc98: <a href=\"https:\/\/www.codestates.com\/blog\/content\/%EB%A7%88%EC%BC%80%ED%8C%85-%EB%AF%B9%EC%8A%A4-4p\" target=\"_blank\" rel=\"noopener\">CODEBLOG<\/a>)<\/p>\n\n\n\n<p>\ub9c8\ucf00\ud305 \ubbf9\uc2a4(Marketing Mix) 4P\ub294 \ub2e4\uc74c\uacfc \uac19\uc740 \ub124 \uac00\uc9c0 \uc694\uc18c\ub85c \uad6c\uc131\ub429\ub2c8\ub2e4:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. \uc81c\ud488 (Product)<\/h3>\n\n\n\n<p>\uae30\uc5c5\uc774 \uace0\uac1d\uc5d0\uac8c \uc81c\uacf5\ud558\ub294 \ubaa8\ub4e0 \uc720\ud615\uc758 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\uac00 \uc5ec\uae30\uc5d0 \ud3ec\ud568\ub429\ub2c8\ub2e4. \uc81c\ud488\uc758 \uc131\ub2a5, \ub514\uc790\uc778, \ud3ec\uc7a5, \ube0c\ub79c\ub4dc, \ud488\uc9c8 \ub4f1\uc740 \uc18c\ube44\uc790\uc758 \ub9cc\uc871\ub3c4\ub97c \uacb0\uc815\uc9d3\ub294 \ud575\uc2ec \uc694\uc18c\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc608\uc2dc: \uc560\ud50c\uc758 \uc544\uc774\ud3f0\uc740 \uace0\uae09\uc2a4\ub7ec\uc6b4 \ub514\uc790\uc778\uacfc \uc0ac\uc6a9\uc790 \uce5c\ud654\uc801\uc778 iOS \uc6b4\uc601\uccb4\uc81c\ub97c \ud1b5\ud574 \u2018\ud504\ub9ac\ubbf8\uc5c4 \uc2a4\ub9c8\ud2b8\ud3f0\u2019\uc73c\ub85c \uc790\ub9ac\ub9e4\uae40\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. \uac00\uaca9 (Price)<\/h3>\n\n\n\n<p>\uc18c\ube44\uc790\uac00 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \uad6c\ub9e4\ud558\uae30 \uc704\ud574 \uc9c0\ubd88\ud558\ub294 \uae08\uc561\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.<br>\uac00\uaca9\uc740 \ube0c\ub79c\ub4dc \uc774\ubbf8\uc9c0 \ud615\uc131, \ub9e4\ucd9c \uaddc\ubaa8, \uc2dc\uc7a5 \uc810\uc720\uc728\uc5d0 \ud070 \uc601\ud5a5\uc744 \uc90d\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc608\uc2dc: \uc0e4\uc624\ubbf8\ub294 \uace0\uc0ac\uc591 \uc81c\ud488\uc744 \ud569\ub9ac\uc801\uc778 \uac00\uaca9\uc5d0 \uc81c\uacf5\ud558\uba70 \u2018\uac00\uc131\ube44\u2019 \ube0c\ub79c\ub4dc\ub85c \uc778\uc2dd\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\uac00\uaca9 \uc804\ub7b5 \uc720\ud615:<br>\n<ul class=\"wp-block-list\">\n<li>\uc2a4\ud0a4\ubc0d \uc804\ub7b5(\ucd08\uae30 \uace0\uac00 \u2192 \uc810\ucc28 \uc778\ud558)<br><\/li>\n\n\n\n<li>\uce68\ud22c \uc804\ub7b5(\uc800\uac00\ub85c \ube60\ub978 \uc2dc\uc7a5 \uc9c4\uc785)<br><\/li>\n\n\n\n<li>\uacbd\uc7c1 \uae30\ubc18 \uac00\uaca9 \uc124\uc815<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3. \uc720\ud1b5 (Place)<\/h3>\n\n\n\n<p>\uc81c\ud488\uc774 \uace0\uac1d\uc5d0\uac8c \uc804\ub2ec\ub418\ub294 \ubaa8\ub4e0 \uacfc\uc815\uacfc \uc811\uc810\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \uc628\ub77c\uc778\/\uc624\ud504\ub77c\uc778 \uc720\ud1b5\ub9dd, \ubb3c\ub958 \uc2dc\uc2a4\ud15c, \uc7ac\uace0 \uad00\ub9ac \ub4f1\ub3c4 \ud3ec\ud568\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc608\uc2dc: \ubb34\uc2e0\uc0ac\ub294 \uc790\uc0ac\ubab0 \uc911\uc2ec\uc758 \uc720\ud1b5 \uc804\ub7b5\uc744 \ud1b5\ud574 \ube0c\ub79c\ub4dc \uc785\uc810\uacfc \ub3d9\uc2dc\uc5d0 \ucda9\uc131 \uace0\uac1d\uc744 \ud655\ubcf4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. \ucd09\uc9c4 (Promotion)<\/h3>\n\n\n\n<p>\uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\uc5d0 \ub300\ud55c \uc778\uc2dd\uc744 \ub192\uc774\uace0, \uad6c\ub9e4\ub85c \uc774\uc5b4\uc9c0\ub294 \uc720\uae30\uc801 \ud750\ub984\uc744 \uc124\uacc4\ud569\ub2c8\ub2e4. \uad11\uace0, \ud504\ub85c\ubaa8\uc158, \uc774\ubca4\ud2b8, SNS, \uc778\ud50c\ub8e8\uc5b8\uc11c \ub9c8\ucf00\ud305 \ub4f1\uc774 \uc774\uc5d0 \ud574\ub2f9\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc608\uc2dc: \uc2a4\ud0c0\ubc85\uc2a4\ub294 \uc2dc\uc98c\ubcc4 \ud55c\uc815 \uc74c\ub8cc \ucd9c\uc2dc\uc640 \ubaa8\ubc14\uc77c \uc571 \ud478\uc2dc \uc54c\ub9bc\uc744 \ud1b5\ud574 \uace0\uac1d\uc758 \uc7ac\ubc29\ubb38\uc728\uc744 \ub192\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\ub9c8\ucf00\ud305 4P \uc804\ub7b5 \uc2e4\uc81c \uc801\uc6a9 \uc608\uc2dc<\/h2>\n\n\n\n<p>\ub2e4\uc74c 2\uac00\uc9c0 \uc0ac\ub840\ub85c \ub9c8\ucf00\ud305 4p\uc804\ub7b5\uc758 \uc801\uc6a9 \uc608\uc2dc\ub97c \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\uc0ac\ub840 1: \uc720\ub2c8\ud074\ub85c \u2013 \uc2e4\uc6a9 \uc911\uc2ec\uc758 \uae00\ub85c\ubc8c \uac00\uaca9 \uc804\ub7b5<\/h3>\n\n\n\n<p>\uc720\ub2c8\ud074\ub85c\ub294 \ub204\uad6c\ub098 \ubd80\ub2f4 \uc5c6\uc774 \uc785\uc744 \uc218 \uc788\ub294 \uae30\ubcf8 \uc758\ub958\ub97c \uc911\uc2ec\uc73c\ub85c \uae00\ub85c\ubc8c \uc2dc\uc7a5\uc744 \uacf5\ub7b5\ud569\ub2c8\ub2e4. \u2018\ud788\ud2b8\ud14d\u2019, \u2018\uc5d0\uc5b4\ub9ac\uc998\u2019 \ub4f1\uc758 \uae30\ub2a5\uc131 \uc758\ub958\ub294 \uc81c\ud488\ub825\uc740 \uac16\ucd94\uba74\uc11c\ub3c4 \uac00\uaca9\uc744 \ub0ae\ucdb0 \ub300\uc911\uc131\uc744 \ud655\ubcf4\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Product: \uace0\uae30\ub2a5\uc131\u00b7\uace0\uc2e4\uc6a9\uc131 \uc758\ub958 \uac1c\ubc1c (\uae30\ud6c4\u00b7\uacc4\uc808 \uace0\ub824)<br><\/li>\n\n\n\n<li>Price: \uc911\uc800\uac00 \uc815\ucc45\uc73c\ub85c \uae00\ub85c\ubc8c \uac00\uc131\ube44 \ube0c\ub79c\ub4dc \uc774\ubbf8\uc9c0 \uad6c\ucd95<br><\/li>\n\n\n\n<li>Place: \uc804 \uc138\uacc4 \uc8fc\uc694 \ub3c4\uc2dc\uc5d0 \ub300\ud615 \ub9e4\uc7a5 \uc6b4\uc601 + \uc628\ub77c\uc778 \uac15\ud654<br><\/li>\n\n\n\n<li>Promotion: \uc2dc\uc98c\ubcc4 \ud560\uc778 \ud589\uc0ac, TV \uad11\uace0, SNS \ub9c8\ucf00\ud305<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\uc0ac\ub840 2: \ub2e4\uc774\uc18c \u2013 \ucd08\uc800\uac00 \ub2e4\ud488\uc885 \uc804\ub7b5<\/h3>\n\n\n\n<p>\ub2e4\uc774\uc18c\ub294 \uc0dd\ud65c \ubc00\ucc29\ud615 \uc18c\ube44\uc7ac\ub97c \ucd5c\uc800\uac00\uc5d0 \uc81c\uacf5\ud558\uba74\uc11c &#8216;\uc0dd\ud65c \uc18d \ud544\uc218\ud15c&#8217; \ube0c\ub79c\ub4dc\ub85c \uc790\ub9ac \uc7a1\uc558\uc2b5\ub2c8\ub2e4. \ub9c8\ucf00\ud305 \uc608\uc0b0\uc744 \ucd5c\uc18c\ud654\ud558\uace0 \ub2e4\uc591\ud55c \uc0c1\ud488\uad70\uacfc \ube60\ub978 \uc0c1\ud488 \ud68c\uc804\uc728\ub85c \ucda9\uc131 \uace0\uac1d\uc744 \ud655\ubcf4\ud558\ub294 \ub370 \uc131\uacf5\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Product: \uc77c\uc0c1 \uc18c\ube44\uc7ac \uc81c\ud488\uc744 \ub300\ub7c9 \uae30\ud68d<br><\/li>\n\n\n\n<li>Price: \ucd08\uc800\uac00 \uc804\ub7b5\uc73c\ub85c \uac00\uaca9 \uacbd\uc7c1\ub825 \ud655\ubcf4<br><\/li>\n\n\n\n<li>Place: \uc804\uad6d \ub2e8\uc704\uc758 \uc624\ud504\ub77c\uc778 \uc810\ud3ec \ud655\ub300<br><\/li>\n\n\n\n<li>Promotion: \uc785\uc18c\ubb38\uacfc SNS \ud65c\uc6a9\uc73c\ub85c \ub9c8\ucf00\ud305 \ube44\uc6a9 \uc808\uac10<\/li>\n<\/ul>\n\n\n\n<p>\ub9c8\ucf00\ud305 \uc804\ub7b5 \uc218\ub9bd \uc2dc \uc720\uc758\ud560 \uc810<\/p>\n\n\n\n<p>\ub9c8\ucf00\ud305 4P\ub294 \uac01\uac01 \ub3c5\ub9bd\uc801\uc73c\ub85c \uc6b4\uc601\ub418\ub294 \uac83\uc774 \uc544\ub2c8\ub77c, \ud558\ub098\uc758 \uc870\ud569\ub41c \uc804\ub7b5\uc73c\ub85c \uc6c0\uc9c1\uc5ec\uc57c \ud6a8\uacfc\uac00 \uadf9\ub300\ud654\ub429\ub2c8\ub2e4. \ub530\ub77c\uc11c 4P \uac01\uac01\uc744 \ubaa9\ud45c \uace0\uac1d\uc758 \uad00\uc810\uc5d0\uc11c \ud1b5\ud569\uc801\uc73c\ub85c \uc124\uacc4\ud558\ub294 \uac83\uc774 \uc131\uacf5\uc801\uc778 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc758 \ud575\uc2ec\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\uc81c\ud488\uc774 \uc544\ubb34\ub9ac \uc88b\uc544\ub3c4 \uac00\uaca9\uc774 \uc2dc\uc7a5\uc5d0 \ub9de\uc9c0 \uc54a\uc73c\uba74 \uc2e4\ud328<br><\/li>\n\n\n\n<li>\uac00\uaca9\uc774 \ud569\ub9ac\uc801\uc774\uc5b4\ub3c4 \uc720\ud1b5\ub9dd\uc774 \ubd80\uc2e4\ud558\uba74 \uad6c\ub9e4 \uc5f0\uacb0 \uc5b4\ub824\uc6c0<br><\/li>\n\n\n\n<li>\uc88b\uc740 \uc81c\ud488\uc744 \uac00\uc9c0\uace0\ub3c4 \ud64d\ubcf4\ub97c \ud558\uc9c0 \uc54a\uc73c\uba74 \uc18c\ube44\uc790 \uc778\uc9c0 \ubd80\uc871<br><\/li>\n<\/ul>\n\n\n\n<p>\ub9c8\ucf00\ud305 \uc804\ub7b5\uacfc \ub9c8\ucf00\ud305 \uc885\ub958\ub294 \uc5b4\ub5bb\uac8c \ub2e4\ub97c\uae4c?<\/p>\n\n\n\n<p>\ub9c8\ucf00\ud305 \uc804\ub7b5\uc774 \u2018\uccad\ub144\uce35 \ud0c0\uac9f \uace0\uae09 \uac00\uc804\uc81c\ud488 \uc2dc\uc7a5 \uc9c4\uc785\u2019\uc774\ub77c\uba74, \uadf8 \uc544\ub798\uc5d0\ub294 \ucf58\ud150\uce20 \ub9c8\ucf00\ud305, \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305, SNS \uad11\uace0 \ub4f1 \ub2e4\uc591\ud55c \uc2e4\ud589 \ubc29\uc2dd\uc774 \ub530\ub974\uac8c \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\ub9c8\ucf00\ud305 \uc804\ub7b5: \uc7a5\uae30\uc801 \ubaa9\ud45c\uc640 \ubc29\ud5a5 \uc124\uc815 (\uc65c\/\ubb34\uc5c7\uc744 \ud560 \uac83\uc778\uac00?)<br><\/li>\n\n\n\n<li>\ub9c8\ucf00\ud305 \uc885\ub958: \uc804\uc220\uc801 \uc2e4\ud589 \ubc29\ubc95 (\uc5b4\ub5bb\uac8c \ud560 \uac83\uc778\uac00?)<br><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\ub514\uc9c0\ud138 \uc2dc\ub300, 4P \uc804\ub7b5\uc758 \uc9c4\ud654 \u2013 4C \uac1c\ub150\uacfc\uc758 \ube44\uad50<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfJZRFp_YMa2hpFLWyUn6JFG3yEzfMBp05bYXiZt8mjVRDy82_QwQpt-2cx9ILXIstdEveSOGxBHURduPEoYuRl_NeQb39Ei2B6O2CMWLpD8Wy-9X-nfMK-Kt_52ZIPUxNl8QZbdQ?key=xJrjYgTC2g-mdSyCmqSpzw\" alt=\"\"\/><\/figure>\n\n\n\n<p>(\ucd9c\ucc98:<a href=\"https:\/\/blog.naver.com\/s34190\/223023006882\" target=\"_blank\" rel=\"noopener\">yourct<\/a>)<\/p>\n\n\n\n<p>\uae30\uc874\uc758 \ub9c8\ucf00\ud305 4P\uac00 \uc81c\ud488 \uc911\uc2ec\uc801\uc774\ub77c\uba74, 4C(Customer, Cost, Convenience, Communication)\ub294 \uace0\uac1d \uc911\uc2ec\uc758 \uc0ac\uace0\ubc29\uc2dd\uc744 \uac15\uc870\ud569\ub2c8\ub2e4. \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \ud658\uacbd\uc5d0\uc11c\ub294 4C \uc804\ub7b5\uc774 \uc810\ucc28 \ubd80\uac01\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \u2018\uace0\uae09 \uc2a4\ub9c8\ud2b8\uc6cc\uce58\u2019\ub97c \ub9c8\ucf00\ud305\ud560 \ub54c \uae30\uc874\uc5d0\ub294 \uace0\uae09 \uc81c\ud488 \uc774\ubbf8\uc9c0\uc640 \ub9e4\uc7a5\uc744 \uac15\uc870\ud588\uc9c0\ub9cc, 4C \uad00\uc810\uc5d0\uc11c\ub294 \uace0\uac1d\uc758 \ud5ec\uc2a4\ucf00\uc5b4 \ub2c8\uc988, \uc628\ub77c\uc778 \uad6c\ub9e4 \ud3b8\uc758\uc131, SNS \ud6c4\uae30 \ub4f1\uc744 \ub354 \uc911\uc2dc\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>\ud56d\ubaa9<\/td><td>4P<\/td><td>4C<\/td><\/tr><tr><td>\uc81c\ud488<\/td><td>Product<\/td><td>Customer Value(\uace0\uac1d\uc774 \uc6d0\ud558\ub294 \uac00\uce58)<\/td><\/tr><tr><td>\uac00\uaca9<\/td><td>Price<\/td><td>Customer Cost(\uace0\uac1d\uc774 \uc9c0\ubd88\ud560 \uc218 \uc788\ub294 \uc804\uccb4 \ube44\uc6a9)<\/td><\/tr><tr><td>\uc720\ud1b5<\/td><td>Place<\/td><td>Convenience(\uace0\uac1d \uc785\uc7a5\uc5d0\uc11c\uc758 \uc811\uadfc\uc131)<\/td><\/tr><tr><td>\ucd09\uc9c4<\/td><td>Promotion<\/td><td>Communication(\uc30d\ubc29\ud5a5 \uc18c\ud1b5)<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\uc2e4\ubb34 \uc801\uc6a9\uc744 \uc704\ud55c \ub9c8\ucf00\ud305 \uc804\ub7b5 \uccb4\ud06c\ub9ac\uc2a4\ud2b8<\/h2>\n\n\n\n<p>\ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc2e4\uc804\uc5d0\uc11c \uc81c\ub300\ub85c \ud65c\uc6a9\ud558\uae30 \uc704\ud574\uc11c\ub294 \ub2e4\uc74c\uacfc \uac19\uc740 \uc804\ub7b5 \uc810\uac80\ud45c\ub97c \ub9c8\ub828\ud558\ub294 \uac83\uc774 \uc88b\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud56d\ubaa9\uc744 \uc8fc\uae30\uc801\uc73c\ub85c \uc810\uac80\ud558\uba74 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc774 \ud750\ud2b8\ub7ec\uc9c0\uc9c0 \uc54a\uace0, \uc2dc\uc7a5 \ubcc0\ud654\uc5d0\ub3c4 \uc720\uc5f0\ud558\uac8c \ub300\uc751\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\ubaa9\ud45c \uc2dc\uc7a5\uc758 \uba85\ud655\uc131 : \ud0c0\uac9f \uace0\uac1d\uc758 \uc5f0\ub839, \uc131\ubcc4, \uad6c\ub9e4\ub825, \uad00\uc2ec\uc0ac \ub4f1 \ub370\uc774\ud130\uac00 \ud655\ubcf4\ub418\uc5b4 \uc788\ub294\uac00?<br><\/li>\n\n\n\n<li>\uc81c\ud488\uacfc \uace0\uac1d \uac00\uce58\uc758 \uc77c\uce58 \uc5ec\ubd80 : \uc81c\ud488\uc774 \ud574\uacb0\ud558\ub294 \ubb38\uc81c\uc640 \uace0\uac1d\uc758 \uc2e4\uc81c \ub2c8\uc988\uac00 \ubd80\ud569\ud558\ub294\uac00?<br><\/li>\n\n\n\n<li>\uc720\ud1b5 \ucc44\ub110\uacfc \uace0\uac1d\uc758 \ud589\ub3d9\ud328\ud134 : \uc628\ub77c\uc778 \uc911\uc2ec\uc778\uc9c0, \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5 \uc811\uadfc\uc131\uc774 \uc911\uc694\ud55c\uc9c0 \ubd84\uc11d \ud544\uc694<br><\/li>\n\n\n\n<li>\uac00\uaca9 \uc124\uc815\uc774 \ube0c\ub79c\ub4dc \uc804\ub7b5\uacfc \ucda9\ub3cc\ud558\uc9c0 \uc54a\ub294\uc9c0 : \uac00\uc131\ube44 \uac15\uc870 \ube0c\ub79c\ub4dc\uc778\ub370 \uc9c0\ub098\uce58\uac8c \uace0\uac00\ub85c \ucc45\uc815\ub3fc \uc788\uc9c0\ub294 \uc54a\uc740\uac00?<br><\/li>\n\n\n\n<li>\ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \ubc29\uc2dd\uacfc \ud6a8\uacfc : \uc77c\ubc29\uc801\uc778 \uad11\uace0\ubcf4\ub2e4 \uace0\uac1d \ud6c4\uae30, SNS \uc18c\ud1b5 \ub4f1 \ucc38\uc5ec \uae30\ubc18 \uc804\ub7b5\uc774 \ud544\uc694\ud55c\uac00?<br><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\ub9c8\ucf00\ud305 \uc804\ub7b5 \uc218\ub9bd \uc804 \ubc18\ub4dc\uc2dc \uace0\ub824\ud574\uc57c \ud560 \uc678\ubd80 \ubcc0\uc218<\/h2>\n\n\n\n<p>\ub9c8\ucf00\ud305 \uc804\ub7b5\uc740 \ub0b4\ubd80 \uc694\uc778\ubfd0 \uc544\ub2c8\ub77c \uc678\ubd80 \ud658\uacbd\uc758 \ubcc0\ud654\ub97c \ubc18\uc601\ud574\uc57c \uc131\uacf5 \ud655\ub960\uc774 \ub192\uc2b5\ub2c8\ub2e4. \ud2b9\ud788 \uae30\uc220 \ubcc0\ud654, \uc0ac\ud68c \ud2b8\ub80c\ub4dc, \uacbd\uc7c1\uc0ac \ud65c\ub3d9 \ub4f1\uc740 \uc804\ub7b5 \uc218\uc815\uc758 \ud575\uc2ec \uadfc\uac70\uac00 \ub429\ub2c8\ub2e4. \uc804\ub7b5 \uc218\ub9bd \uc804\uc5d0 PEST \ubd84\uc11d, \uacbd\uc7c1\uc790 \ubca4\uce58\ub9c8\ud0b9 \ub4f1\uc744 \ubcd1\ud589\ud558\uba74 \ub354\uc6b1 \ud604\uc2e4\uc801\uc774\uace0 \uc2e4\ud589\ub825 \uc788\ub294 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc124\uacc4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\uac70\uc2dc\uc801 \ubcc0\uc218: \uacbd\uc81c \uc0c1\ud669, \ubc95\uaddc, \uae30\uc220 \ubcc0\ud654 \ub4f1\uc740 \uac00\uaca9\uc774\ub098 \uc720\ud1b5 \uc804\ub7b5\uc5d0 \uc9c1\uc811 \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \ubc30\uc1a1 \uc778\ud504\ub77c\uac00 \uc57d\ud654\ub418\uba74 \uc720\ud1b5 \uc804\ub7b5\uc744 \uc804\uba74 \uc7ac\uc870\uc815\ud574\uc57c \ud569\ub2c8\ub2e4.<br><\/li>\n\n\n\n<li>\uc18c\ube44\uc790 \uc778\uc2dd \ubcc0\ud654: ESG, \uc724\ub9ac\uc801 \uc18c\ube44 \ub4f1 \uc0c8\ub85c\uc6b4 \uc18c\ube44 \uae30\uc900\uc774 \uc81c\ud488 \uae30\ud68d\uacfc \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \uc804\ub7b5\uc5d0 \uc601\ud5a5\uc744 \uc90d\ub2c8\ub2e4.<br><\/li>\n\n\n\n<li>\uacbd\uc7c1 \uad6c\ub3c4 \ubd84\uc11d: \uacbd\uc7c1\uc0ac\uc758 \ud504\ub85c\ubaa8\uc158 \uc804\ub7b5\uc774\ub098 \ucc44\ub110 \ub2e4\uac01\ud654 \ud750\ub984\uc5d0 \ubbfc\uac10\ud558\uac8c \ubc18\uc751\ud574\uc57c \uc2dc\uc7a5 \uc810\uc720\uc728\uc744 \uc720\uc9c0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<br><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\ub9c8\ubb34\ub9ac: \ub9c8\ucf00\ud305 \uc804\ub7b5 4P\ub294 \uc5b8\uc81c\ub098 \uc720\ud6a8\ud558\ub2e4<\/h2>\n\n\n\n<p>\uc2dc\ub300\uac00 \ubcc0\ud574\ub3c4 \uc5ec\uc804\ud788 \ub514\uc9c0\ud138 \uc2dc\ub300\uc5d0 \uc720\ud6a8\ud55c \ub9c8\ucf00\ud305 \uc804\ub7b5\uc758 \uae30\ubcf8\uc740 \u2018\uace0\uac1d\uc758 \uad00\uc810\uc5d0\uc11c \uc0dd\uac01\ud558\ub294 \uac83\u2019\uc785\ub2c8\ub2e4. \uadf8\ub807\uae30\uc5d0 \uae30\ubcf8\uc778 \ub9c8\ucf00\ud305 \ubbf9\uc2a4 4P \uc81c\ud488, \uac00\uaca9, \uc720\ud1b5, \ucd09\uc9c4 \uac1c\ub150\uc740 \uc2e4\uc804\uc5d0\uc11c \uc720\uc5f0\ud558\uac8c \uc870\ud569\ud574 \ube0c\ub79c\ub4dc\ub97c \uc131\uc7a5\uc2dc\ud0a4\ub294 \ud504\ub808\uc784\uc785\ub2c8\ub2e4. \uc720\ub2c8\ud074\ub85c\uc640 \ub2e4\uc774\uc18c \uc0ac\ub840\ub97c \ud1b5\ud574 \uc774\ub97c \uc54c\uc544\ubcfc \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774 \uae00\uc744 \ud1b5\ud574 \uc5ec\ub7ec\ubd84\uc758 \ube44\uc988\ub2c8\uc2a4 \uc804\ub7b5\uc5d0 \uc2e4\uc9c8\uc801\uc778 \ub3c4\uc6c0\uc774 \ub418\uc5c8\uae38 \ubc14\ub78d\ub2c8\ub2e4.<\/p>\n\n\n<div class=\"swell-block-postLink\">\t\t\t<div class=\"p-blogCard -external\" data-type=\"type3\" data-onclick=\"clickLink\">\n\t\t\t\t<div class=\"p-blogCard__inner\">\n\t\t\t\t\t<span class=\"p-blogCard__caption\">kr.bis-expert.com<\/span>\n\t\t\t\t\t<div class=\"p-blogCard__thumb c-postThumb\"><figure class=\"c-postThumb__figure\"><img decoding=\"async\" src=\"https:\/\/kr.bis-expert.com\/wp-content\/uploads\/2025\/10\/kr.bis-expert.com-G-2.jpg\" alt=\"\" class=\"c-postThumb__img u-obf-cover\" width=\"320\" height=\"180\"><\/figure><\/div>\t\t\t\t\t<div class=\"p-blogCard__body\">\n\t\t\t\t\t\t<a class=\"p-blogCard__title\" href=\"https:\/\/kr.bis-expert.com\/?p=221\" target=\"_blank\" rel=\"noopener noreferrer\">\ucd5c\uc2e0 F&amp;B \ud2b8\ub80c\ub4dc \ubd84\uc11d \u2013 \ub204\ub370\uc774\ud06c\u00b7\ub7f0\ub358 \ubca0\uc774\uae00\u00b7\ub178\ud2f0\ub4dc \ub3c4\ub11b \uc778\uae30 \ube44\uacb0 &#8211; \uc77c\uc798\ub7ec\uc758 \ud0d5\ube44\uc2e4<\/a>\n\t\t\t\t\t\t<span class=\"p-blogCard__excerpt\">\uc0c8\ub85c\uc6b4 F&#038;B \ube0c\ub79c\ub4dc\ub4e4\uc740 \uae30\uc874 \uc2dc\uc7a5\uc758 \ud2c0\uc744 \uae68\ub294 \ub3c5\ud2b9\ud55c \ucf58\uc149\ud2b8\uc640 \uacbd\ud5d8 \uc911\uc2ec \uc11c\ube44\uc2a4\ub85c \uc5f0\uc77c \uc8fc\ubaa9\ubc1b\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/span>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>\ub9c8\ucf00\ud305 \uc804\ub7b5\uc740 \ub2e8\uc21c\ud55c \uad11\uace0\ub098 \uc774\ubca4\ud2b8\ub97c \ub118\uc5b4\uc11c, \uc81c\ud488\uc758 \uc2dc\uc7a5 \uc9c4\uc785\ubd80\ud130 \uace0\uac1d\uc758 \uad6c\ub9e4 \uacb0\uc815\uae4c\uc9c0 \uc804\ubc18\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294 \ud575\uc2ec \uc694\uc18c\uc785\ub2c8\ub2e4. \uc774 \uae00\uc5d0\uc11c\ub294 \uac00\uc7a5 \uae30\ubcf8\uc774\uc790 \uac15\ub825\ud55c \ub9c8\ucf00\ud305 \uc804\ub7b5\uc778 \ub9c8\ucf00\ud305 \ubbf9\uc2a4 4P(Product, Price, Place, Promotion)\uc758 \uac1c\ub150\uacfc \ud568\uaed8, \uc774\ub97c \uc2e4\uc81c \uae30\uc5c5\uc5d0\uc11c \uc5b4\ub5bb\uac8c \ud65c\uc6a9\ud558\ub294\uc9c0\uae4c\uc9c0 \uc27d\uac8c \uc815\ub9ac\ud574 \ub4dc\ub9bd\ub2c8\ub2e4. \ub9c8\ucf00\ud305 \uc804\ub7b5\uc774\ub780? \ub9c8\ucf00\ud305 \uc804\ub7b5(Marketing Strategy)\uc740 \uae30\uc5c5\uc774 \uc2dc\uc7a5\uc5d0\uc11c \uacbd\uc7c1\ub825\uc744 \ud655\ubcf4\ud558\uace0, \uc9c0\uc18d\uc801\uc778 \uc218\uc775\uc744 \ucc3d\ucd9c\ud558\uae30 \uc704\ud574 \uc138\uc6b0\ub294 \uc2e4\ud589 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":76,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"swell_btn_cv_data":"","footnotes":""},"categories":[5],"tags":[],"class_list":["post-74","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-customer-experience"],"_links":{"self":[{"href":"https:\/\/kr.bis-expert.com\/index.php?rest_route=\/wp\/v2\/posts\/74","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kr.bis-expert.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kr.bis-expert.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kr.bis-expert.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kr.bis-expert.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=74"}],"version-history":[{"count":2,"href":"https:\/\/kr.bis-expert.com\/index.php?rest_route=\/wp\/v2\/posts\/74\/revisions"}],"predecessor-version":[{"id":586,"href":"https:\/\/kr.bis-expert.com\/index.php?rest_route=\/wp\/v2\/posts\/74\/revisions\/586"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kr.bis-expert.com\/index.php?rest_route=\/wp\/v2\/media\/76"}],"wp:attachment":[{"href":"https:\/\/kr.bis-expert.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=74"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kr.bis-expert.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=74"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kr.bis-expert.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=74"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}