{"id":777,"date":"2026-05-11T18:00:49","date_gmt":"2026-05-11T09:00:49","guid":{"rendered":"https:\/\/kr.bis-expert.com\/?p=777"},"modified":"2026-05-11T18:02:26","modified_gmt":"2026-05-11T09:02:26","slug":"crm-%eb%a7%88%ec%bc%80%ed%8c%85-%eb%9c%bb%eb%b6%80%ed%84%b0-%ec%86%94%eb%a3%a8%ec%85%98%ea%b9%8c%ec%a7%80-%ec%8b%a4%eb%ac%b4%ec%97%90%ec%84%9c-%ec%93%b0%eb%8a%94-%eb%b0%a9%eb%b2%95-%ec%b4%9d","status":"publish","type":"post","link":"https:\/\/kr.bis-expert.com\/?p=777","title":{"rendered":"CRM \ub9c8\ucf00\ud305 \ub73b\ubd80\ud130 \uc194\ub8e8\uc158\uae4c\uc9c0 \u2013 \uc2e4\ubb34\uc5d0\uc11c \uc4f0\ub294 \ubc29\ubc95 \ucd1d\uc815\ub9ac"},"content":{"rendered":"\n

CRM \ub9c8\ucf00\ud305\uc740 \uace0\uac1d \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \uac1c\ubcc4 \uace0\uac1d\uacfc\uc758 \uad00\uacc4\ub97c \uccb4\uacc4\uc801\uc73c\ub85c \uad00\ub9ac\ud558\uace0, \uc774\ub97c \ud1b5\ud574 \ub9c8\ucf00\ud305 \uc131\uacfc\ub97c \uc9c0\uc18d\uc801\uc73c\ub85c \ub192\uc774\ub294 \uc804\ub7b5\uc785\ub2c8\ub2e4. <\/p>\n\n\n\n

\ucd5c\uadfc\uc5d0\ub294 \uace0\uac1d \uc720\uce58 \uacbd\uc7c1\uc774 \uce58\uc5f4\ud574\uc9c0\uba74\uc11c \ub9c8\ucf00\ud305 \ube44\uc6a9 \uc5ed\uc2dc \uc99d\uac00\ud558\uace0 \uc788\ub294\ub370\uc694.<\/p>\n\n\n\n

\uc774\ub85c \uc778\ud574 \uc2e0\uaddc \uace0\uac1d \uc720\uce58\ubcf4\ub2e4 \uae30\uc874 \uace0\uac1d\uacfc\uc758 \uad00\uacc4\ub97c \uac15\ud654\ud558\ub294 CRM \ub9c8\ucf00\ud305\uc758 \uc911\uc694\uc131\uc774 \ub354\uc6b1 \ubd80\uac01\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc774\ubc88 \uae30\uc0ac\uc5d0\uc11c\ub294 CRM \ub9c8\ucf00\ud305\uc774 \ubb34\uc5c7\uc774\uba70 \uc2e4\uc81c \uc2e4\ubb34\uc5d0\uc11c\ub294 \uc5b4\ub5bb\uac8c \ud65c\uc6a9\ub418\ub294\uc9c0, \uadf8\ub9ac\uace0 \ub9ce\uc774 \uc0ac\uc6a9\ub418\ub294 CRM\uc194\ub8e8\uc158\uacfc \uc120\ud0dd \uae30\uc900\uae4c\uc9c0 \uc815\ub9ac\ud574 \ub4dc\ub9ac\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

CRM \ub9c8\ucf00\ud305\uc774\ub780<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

(\ucd9c\ucc98:ELANCER<\/a>)<\/p>\n\n\n\n

CRM \ub9c8\ucf00\ud305 \ub73b\uc740 Customer Relationship Management, \uc989 \uace0\uac1d \uad00\uacc4 \uad00\ub9ac\ub97c \ub9c8\ucf00\ud305\uc5d0 \uc801\uadf9\uc801\uc73c\ub85c \ud65c\uc6a9\ud558\ub294 \uac1c\ub150\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. <\/p>\n\n\n\n

\uadf8\uc800 \uace0\uac1d \uc815\ubcf4\ub97c \uc800\uc7a5\ud558\ub294 \ub370 \uadf8\uce58\uc9c0 \uc54a\uace0, \uad6c\ub9e4 \uc774\ub825, \ud589\ub3d9 \ud328\ud134, \uc120\ud638\ub3c4\uc640 \uac19\uc740 \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud574 \uac01 \uace0\uac1d\uc5d0\uac8c \ub9de\ub294 \uba54\uc2dc\uc9c0\uc640 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\ub294 \uac83\uc774 \ud575\uc2ec\uc785\ub2c8\ub2e4. <\/p>\n\n\n\n

CRM \ub9c8\ucf00\ud305\uc740 \uc2e0\uaddc \uace0\uac1d \ud655\ubcf4\ubcf4\ub2e4 \uae30\uc874 \uace0\uac1d\uc758 \uc720\uc9c0\uc640 \uc7ac\uad6c\ub9e4\ub97c \uc911\uc2dc\ud558\uba70, \uc7a5\uae30\uc801\uc778 \uad00\uacc4 \ud615\uc131\uc744 \ud1b5\ud574 \uace0\uac1d \uc0dd\uc560\uac00\uce58(LTV)\ub97c \ub192\uc774\ub294 \ub370 \ucd08\uc810\uc744 \ub461\ub2c8\ub2e4.<\/p>\n\n\n\n

\uace0\uac1d \ud68d\ub4dd \ube44\uc6a9\uc774 \uacc4\uc18d \uc99d\uac00\ud558\ub294 \ud658\uacbd\uc5d0\uc11c CRM \ub9c8\ucf00\ud305\uc740 \ube44\uc6a9 \ub300\ube44 \ud6a8\uc728\uc774 \ub192\uc740 \uc804\ub7b5\uc73c\ub85c \ud3c9\uac00\ub429\ub2c8\ub2e4. <\/p>\n\n\n\n

\uc774\ubbf8 \ube0c\ub79c\ub4dc\ub97c \uacbd\ud5d8\ud55c \uace0\uac1d\uc744 \ub300\uc0c1\uc73c\ub85c \ud558\uae30 \ub54c\ubb38\uc5d0 \uc804\ud658 \uac00\ub2a5\uc131\uc774 \ub192\uace0, \ub370\uc774\ud130 \uae30\ubc18 \uc758\uc0ac\uacb0\uc815\uc774 \uac00\ub2a5\ud574 \ub9c8\ucf00\ud305 \uc131\uacfc\ub97c \uc548\uc815\uc801\uc73c\ub85c \uad00\ub9ac\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n

\uc7a5\uae30\uc801\uc778 \uad00\uc810\uc5d0\uc11c \uace0\uac1d\uacfc\uc758 \uad00\uacc4\ub97c \uc790\uc0b0\uc73c\ub85c \ub9cc\ub4dc\ub294 \ub370 CRM \ub9c8\ucf00\ud305\uc740 \ud544\uc218\uc801\uc778 \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc77c\ubc18 \ub9c8\ucf00\ud305\uacfc CRM \ub9c8\ucf00\ud305\uc758 \ucc28\uc774<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

(\ucd9c\ucc98:\ubc18\ub860\ubcf4\ub3c4<\/a>)<\/p>\n\n\n\n

\uc77c\ubc18\uc801\uc778 \ub9c8\ucf00\ud305\uc774 \ubd88\ud2b9\uc815 \ub2e4\uc218\ub97c \ub300\uc0c1\uc73c\ub85c \ub3d9\uc77c\ud55c \uba54\uc2dc\uc9c0\ub97c \uc804\ub2ec\ud558\ub294 \ub370 \uc9d1\uc911\ud55c\ub2e4\uba74, CRM \ub9c8\ucf00\ud305\uc740 \uace0\uac1d\uc744 \uac1c\ubcc4 \ub2e8\uc704\ub85c \ubc14\ub77c\ubcf8\ub2e4\ub294 \uc810\uc5d0\uc11c \ucc28\uc774\uac00 \uc788\ub294\ub370\uc694.<\/p>\n\n\n\n

\uac19\uc740 \ud504\ub85c\ubaa8\uc158\uc774\ub77c\ub3c4 \uace0\uac1d\uc758 \uad6c\ub9e4 \ub2e8\uacc4\ub098 \uad00\uc2ec\uc0ac\uc5d0 \ub530\ub77c \uac01\uae30 \ub2e4\ub978 \ucf58\ud150\uce20\ub97c \uc81c\uacf5\ud558\uba70, \uc774\uba54\uc77c, \ubb38\uc790, \uc571 \ud478\uc2dc \ub4f1 \ub2e4\uc591\ud55c \ucc44\ub110\uc744 \ud1b5\ud569\uc801\uc73c\ub85c \ud65c\uc6a9\ud569\ub2c8\ub2e4. <\/p>\n\n\n\n

\uc774\ub7ec\ud55c \ubc29\uc2dd\uc740 \uba54\uc2dc\uc9c0 \ud53c\ub85c\ub3c4\ub97c \uc904\uc774\uace0 \ubc18\uc751\ub960\uc744 \ub192\uc774\ub294 \ub370 \ud6a8\uacfc\uc801\uc774\uc5b4\uc11c, \uc2e4\ubb34\uc5d0\uc11c\ub294 \uc131\uacfc \uc911\uc2ec \uc804\ub7b5\uc73c\ub85c \ub9ce\uc774 \ud65c\uc6a9\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc774\ucc98\ub7fc CRM \ub9c8\ucf00\ud305 \uc194\ub8e8\uc158\uc740 \uace0\uac1d \ub370\uc774\ud130\ub97c \ud55c\uacf3\uc5d0 \ubaa8\uc73c\uace0, \uc774\ub97c \uc2e4\ubb34\uc5d0 \ubc14\ub85c \ud65c\uc6a9\ud560 \uc218 \uc788\ub3c4\ub85d \ub3c4\uc640\uc8fc\ub294 \ub3c4\uad6c\uc778\ub370\uc694.<\/p>\n\n\n\n

\uace0\uac1d \uc815\ubcf4 \uad00\ub9ac, \uc138\uadf8\uba3c\ud2b8 \ubd84\ub958, \uc790\ub3d9\ud654 \ucea0\ud398\uc778 \uc2e4\ud589, \uc131\uacfc \ubd84\uc11d\uae4c\uc9c0 \ud55c \ubc88\uc5d0 \ucc98\ub9ac\ud560 \uc218 \uc788\uc5b4 \uc218\uc791\uc5c5\uc73c\ub85c\ub294 \uc5b4\ub824\uc6b4 \uc815\ubc00\ud55c \ub9c8\ucf00\ud305\uc774 \uac00\ub2a5\ud574\uc9d1\ub2c8\ub2e4. <\/p>\n\n\n\n

\ud2b9\ud788 \ubc18\ubcf5\uc801\uc778 \uba54\uc2dc\uc9c0 \ubc1c\uc1a1\uc774\ub098 \ud589\ub3d9 \uae30\ubc18 \ud2b8\ub9ac\uac70 \uc124\uc815\uc744 \uc790\ub3d9\ud654\ud560 \uc218 \uc788\uc5b4, \uc5c5\ubb34 \ud6a8\uc728 \uc0c1\uc2b9 \ud6a8\uacfc\ub97c \uae30\ub300\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

CRM \ub9c8\ucf00\ud305 \ub370\uc774\ud130\uc758 \ud65c\uc6a9<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

(\ucd9c\ucc98:FashionPost<\/a>)<\/p>\n\n\n\n

CRM \ub9c8\ucf00\ud305\uc758 \uc2e4\ud6a8\uc131\uc740 \uacb0\uad6d \ub370\uc774\ud130\uac00 \uc5b4\ub5bb\uac8c \uc218\uc9d1\ub418\uace0, \uc5b4\ub5bb\uac8c \ud65c\uc6a9\ub418\ub290\ub0d0\uc5d0 \ub530\ub77c \ud06c\uac8c \ub2ec\ub77c\uc9d1\ub2c8\ub2e4.<\/p>\n\n\n\n

\ud68c\uc6d0 \uac00\uc785 \uc815\ubcf4, \uad6c\ub9e4 \uc774\ub825, \uc6f9\u00b7\uc571 \ubc29\ubb38 \uae30\ub85d, \uc774\uba54\uc77c \uc624\ud508 \uc5ec\ubd80, \ud074\ub9ad \ud589\ub3d9 \ub4f1 \uac01 \ub2e8\uacc4\uc5d0\uc11c \uace0\uac1d\uc758 \ub2e4\uc591\ud55c \ub370\uc774\ud130\uac00 \uc313\uc774\uac8c \ub418\ub294\ub370\uc694.<\/p>\n\n\n\n

\uc774\ub7ec\ud55c \ub370\uc774\ud130\ub294 \uace0\uac1d\uc744 \uc138\ubd84\ud654\ud558\uace0 \ud589\ub3d9\uc744 \uc608\uce21\ud558\ub294 \uae30\ucd08 \uc790\ub8cc\ub85c \ud65c\uc6a9\ub429\ub2c8\ub2e4. <\/p>\n\n\n\n

\uc608\ub97c \ub4e4\uc5b4 \ub3d9\uc77c\ud55c \uc0c1\ud488\uc744 \uad6c\ub9e4\ud588\ub354\ub77c\ub3c4 \uccab \uad6c\ub9e4 \uace0\uac1d\uacfc \ubc18\ubcf5 \uad6c\ub9e4 \uace0\uac1d\uc740 \uc804\ud600 \ub2e4\ub978 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \uc804\ub7b5\uc774 \ud544\uc694\ud55c\ub370\uc694.<\/p>\n\n\n\n

CRM \ub9c8\ucf00\ud305\uc740 \uc774\ub7ec\ud55c \ucc28\uc774\ub97c \ub370\uc774\ud130\ub85c \uad6c\ubd84\ud574 \uc2e4\ud589\ud560 \uc218 \uc788\uac8c \ud574\uc90d\ub2c8\ub2e4. <\/p>\n\n\n\n

\ub370\uc774\ud130\uac00 \ub204\uc801\ub420\uc218\ub85d \uace0\uac1d \uc774\ud574\ub3c4\uac00 \ub192\uc544\uc9c0\uace0, \ub9c8\ucf00\ud305 \uba54\uc2dc\uc9c0\ub3c4 \ub354 \uc815\uad50\ud574\uc9c4\ub2e4\ub294 \uc810\uc5d0\uc11c CRM \ub9c8\ucf00\ud305\uc740 \uc2dc\uac04\uc774 \uc9c0\ub0a0\uc218\ub85d \ud6a8\uacfc\uac00 \ucee4\uc9c0\ub294 \uad6c\uc870\ub97c \uac00\uc9d1\ub2c8\ub2e4.<\/p>\n\n\n\n

CRM \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654\uac00 \uc2e4\ubb34\uc5d0 \uc8fc\ub294 \ubcc0\ud654<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

(\ucd9c\ucc98:Linkedin<\/a>)<\/p>\n\n\n\n

CRM \ub9c8\ucf00\ud305\uc5d0\uc11c \uc790\ub3d9\ud654\ub294 \ud544\uc218\uc5d0 \uac00\uae4c\uc6b4 \uc694\uc18c\uc785\ub2c8\ub2e4. <\/p>\n\n\n\n

\uc790\ub3d9\ud654\uac00 \ub3c4\uc785\ub418\uba74 \ub9c8\ucf00\ud130\uac00 \uc77c\uc77c\uc774 \uace0\uac1d\uc744 \uad6c\ubd84\ud574 \uba54\uc2dc\uc9c0\ub97c \ubc1c\uc1a1\ud558\uc9c0 \uc54a\uc544\ub3c4, \uc0ac\uc804\uc5d0 \uc124\uc815\ud55c \uc870\uac74\uc5d0 \ub530\ub77c \ucea0\ud398\uc778\uc774 \uc790\ub3d9\uc73c\ub85c \uc2e4\ud589\ub418\ub294\ub370\uc694.<\/p>\n\n\n\n

\uc2e4\ubb34\uc5d0\uc11c CRM \ub9c8\ucf00\ud305\uc740 \uc8fc\ub85c \ud658\uc601 \uba54\uc2dc\uc9c0, \uc7a5\ubc14\uad6c\ub2c8 \uc774\ud0c8 \uc54c\ub9bc, \uc7ac\uad6c\ub9e4 \uc720\ub3c4 \ucea0\ud398\uc778, \ud734\uba74 \uace0\uac1d \ud65c\uc131\ud654 \ub4f1\uc73c\ub85c \ud65c\uc6a9\ub429\ub2c8\ub2e4. <\/p>\n\n\n\n

\uc608\ub97c \ub4e4\uc5b4 \uccab \uad6c\ub9e4 \uace0\uac1d\uc5d0\uac8c\ub294 \ube0c\ub79c\ub4dc \uc2e0\ub8b0\ub97c \ub192\uc774\ub294 \ucf58\ud150\uce20\ub97c \uc81c\uacf5\ud558\uace0, \ubc18\ubcf5 \uad6c\ub9e4 \uace0\uac1d\uc5d0\uac8c\ub294 \ub9de\ucda4 \ud560\uc778\uc774\ub098 \ud61c\ud0dd\uc744 \uc81c\uc548\ud558\ub294 \ubc29\uc2dd\uc785\ub2c8\ub2e4. <\/p>\n\n\n\n

\uc774\ub97c \ud1b5\ud574 \uace0\uac1d \ubc18\uc751\uc744 \uc2e4\uc2dc\uac04\uc73c\ub85c \ubc18\uc601\ud560 \uc218 \uc788\uc5b4, \uac19\uc740 \uc608\uc0b0\uc73c\ub85c\ub3c4 \ub354 \ub192\uc740 \ubc18\uc751\ub960\uacfc \uc804\ud658\uc728\uc744 \uae30\ub300\ud560 \uc218 \uc788\uac8c \ud558\ub294\ub370\uc694.<\/p>\n\n\n\n

\ub2e8\uae30 \ub9e4\ucd9c\ubfd0 \uc544\ub2c8\ub77c \ube0c\ub79c\ub4dc \ucda9\uc131\ub3c4\ub97c \ub192\uc774\ub294 \ub370\ub3c4 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc774\ucc98\ub7fc \uc790\ub3d9\ud654\ub294 \ud0c0\uc774\ubc0d\uc774 \uc911\uc694\ud55c \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc744 \ub193\uce58\uc9c0 \uc54a\uac8c \ud574\uc900\ub2e4\ub294 \uc810\uc5d0\uc11c \uc2e4\ubb34 \uac00\uce58\uac00 \ud07d\ub2c8\ub2e4. <\/p>\n\n\n\n

CRM \uc194\ub8e8\uc158 \uc120\ud0dd \uc2dc \uccb4\ud06c \ud3ec\uc778\ud2b8<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

(\ucd9c\ucc98:EOplanet<\/a>)<\/p>\n\n\n\n

\uadf8\ub807\ub2e4\uba74 \ubc18\ub300\ub85c CRM\uc194\ub8e8\uc158 \ub3c4\uc785\uc744 \uace0\ub824\ud55c\ub2e4\uba74 \uc5b4\ub5a4 \ubd80\ubd84\uc744 \uccb4\ud06c\ud574\uc57c \ud560\uae4c\uc694?<\/p>\n\n\n\n

CRM \uc194\ub8e8\uc158\uc744 \ub3c4\uc785\ud560 \ub54c\ub294 \uae30\ub2a5\uc758 \ub2e4\uc591\uc131\ubcf4\ub2e4 \uc2e4\uc81c \uc0ac\uc6a9 \ud3b8\uc758\uc131\uacfc \uc870\uc9c1 \uaddc\ubaa8\uc5d0 \ub9de\ub294\uc9c0\ub97c \uc6b0\uc120\uc801\uc73c\ub85c \uace0\ub824\ud574\uc57c \ud569\ub2c8\ub2e4. <\/p>\n\n\n\n

\ub370\uc774\ud130 \uc218\uc9d1 \ubc94\uc704, \uc790\ub3d9\ud654 \uac00\ub2a5 \uc5ec\ubd80, \uae30\uc874 \ub9c8\ucf00\ud305 \ub3c4\uad6c\uc640\uc758 \uc5f0\ub3d9\uc131, \uadf8\ub9ac\uace0 \ub9ac\ud3ec\ud2b8 \uae30\ub2a5\uc774 \uc2e4\ubb34 \ud750\ub984\uc5d0 \uc798 \ub9de\ub294\uc9c0\uac00 \uc911\uc694\ud569\ub2c8\ub2e4. <\/p>\n\n\n\n

\ub610\ud55c \ub9c8\ucf00\ud305\ud300\ubfd0 \uc544\ub2c8\ub77c \uc601\uc5c5, \uace0\uac1d \uc9c0\uc6d0 \ubd80\uc11c\uc640\uc758 \ud611\uc5c5 \uad00\uc810\uc5d0\uc11c\ub3c4 \ud65c\uc6a9 \uac00\ub2a5\ud55c \uad6c\uc870\uc778\uc9c0 \uc0b4\ud3b4\ubcf4\ub294 \uac83\uc774 \uc88b\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc2e4\ubb34\uc5d0\uc11c \uac00\uc7a5 \ub9ce\uc774 \uc5b8\uae09\ub418\ub294 \uc8fc\uc694 CRM \ud504\ub85c\uadf8\ub7a8\ub4e4\uc740 \uae30\uc5c5 \uaddc\ubaa8\uc640 \ud65c\uc6a9 \ubaa9\uc801\uc5d0 \ub530\ub77c \ub69c\ub837\ud558\uac8c \ub098\ub258\ub294 \uacbd\ud5a5\uc774 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n

\uc138\uc77c\uc988\ud3ec\uc2a4<\/h3>\n\n\n\n
\"\"<\/figure>\n\n\n\n

(\ucd9c\ucc98:\ud55c\uacbd<\/a>)<\/p>\n\n\n\n

\uba3c\uc800 \uae00\ub85c\ubc8c \ud45c\uc900\uc5d0 \uac00\uae4c\uc6b4 CRM\uc73c\ub85c\ub294 \uc138\uc77c\uc988\ud3ec\uc2a4(Salesforce)\uac00 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n

\uc138\uc77c\uc988\ud3ec\uc2a4\ub294 \uc601\uc5c5, \ub9c8\ucf00\ud305, \uace0\uac1d \uc9c0\uc6d0 \uc804\ubc18\uc744 \uc544\uc6b0\ub974\ub294 \uc62c\uc778\uc6d0 CRM \ud50c\ub7ab\ud3fc\uc73c\ub85c, \ub192\uc740 \ud655\uc7a5\uc131\uacfc \uc790\ub3d9\ud654 \uae30\ub2a5\uc774 \uac15\uc810\uc785\ub2c8\ub2e4. <\/p>\n\n\n\n

\ub9c8\ucf00\ud305 \uc790\ub3d9\ud654, \uace0\uac1d \ub370\uc774\ud130 \ud1b5\ud569, \ub9de\ucda4\ud615 \ub9ac\ud3ec\ud2b8\uae4c\uc9c0 \uac00\ub2a5\ud574 \uc911\ub300\ud615 \uae30\uc5c5\uc774\ub098 \uae00\ub85c\ubc8c \uc870\uc9c1\uc5d0\uc11c CRM \ub9c8\ucf00\ud305\uc758 \uc911\uc2ec \ub3c4\uad6c\ub85c \ub9ce\uc774 \ud65c\uc6a9\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n

\ud5c8\ube0c\uc2a4\ud31f<\/h3>\n\n\n\n
\"\"<\/figure>\n\n\n\n

(\ucd9c\ucc98:TechView<\/a>)<\/p>\n\n\n\n

\uad6d\ub0b4 \uae30\uc5c5\uc5d0\uc11c \ube44\uad50\uc801 \uc811\uadfc\uc131\uc774 \ub192\uc740 CRM\uc73c\ub85c\ub294 \ud5c8\ube0c\uc2a4\ud31f(HubSpot)\uc774 \uc790\uc8fc \uc120\ud0dd\ub429\ub2c8\ub2e4. <\/p>\n\n\n\n

\ud5c8\ube0c\uc2a4\ud31f\uc740 CRM, \uc774\uba54\uc77c \ub9c8\ucf00\ud305, \ucf58\ud150\uce20 \uad00\ub9ac \uae30\ub2a5\uc744 \ud558\ub098\uc758 \ud50c\ub7ab\ud3fc\uc5d0\uc11c \uc81c\uacf5\ud558\uba70, \uc9c1\uad00\uc801\uc778 \uc778\ud130\ud398\uc774\uc2a4 \ub355\ubd84\uc5d0 CRM \uacbd\ud5d8\uc774 \ub9ce\uc9c0 \uc54a\uc740 \uc870\uc9c1\uc5d0\uc11c\ub3c4 \ube60\ub974\uac8c \ub3c4\uc785\ud560 \uc218 \uc788\ub2e4\ub294 \uc7a5\uc810\uc774 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n

\ud2b9\ud788 CRM \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654\uc640 \ub9ac\ub4dc \uad00\ub9ac\uac00 \uc790\uc5f0\uc2a4\ub7fd\uac8c \uc5f0\uacb0\ub3fc \uc2a4\ud0c0\ud2b8\uc5c5\uc774\ub098 \uc911\uc18c\uae30\uc5c5\uc5d0\uc11c \ud65c\uc6a9\ub3c4\uac00 \ub192\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc804\uc790 \uc0c1\uac70\ub798 \ucd5c\uc801\ud654 \ud504\ub85c\uadf8\ub7a8<\/h3>\n\n\n\n
\"\"<\/figure>\n\n\n\n

(\ucd9c\ucc98:\ucc44\ub110\ud1a1<\/a>)<\/p>\n\n\n\n

\uad6d\ub0b4 \ud658\uacbd\uc5d0 \ucd5c\uc801\ud654\ub41c CRM \ud504\ub85c\uadf8\ub7a8\uc73c\ub85c\ub294 NHN\ucee4\uba38\uc2a4, \uce74\ud39824, \uba54\uc774\ud06c\uc0f5\uacfc \uc5f0\ub3d9\ub418\ub294 CRM \uc194\ub8e8\uc158\ub4e4\uc774 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n

\uc774\ub4e4\uc740 \uc804\uc790\uc0c1\uac70\ub798 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \uad6c\ub9e4 \uc774\ub825, \uc7ac\uad6c\ub9e4 \uc8fc\uae30, \ud68c\uc6d0 \ub4f1\uae09 \uad00\ub9ac\uc5d0 \uac15\uc810\uc744 \uac00\uc9c0\uba70, \ubb38\uc790\u00b7\uc774\uba54\uc77c\u00b7\ud478\uc2dc \uc54c\ub9bc\uc744 \ud65c\uc6a9\ud55c CRM \ub9c8\ucf00\ud305\uc5d0 \ud2b9\ud654\ub3fc \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n

\uc1fc\ud551\ubab0 \uc6b4\uc601 \uc911\uc2ec\uc758 \uae30\uc5c5\uc774\ub77c\uba74 \ube44\uad50\uc801 \uc801\uc740 \ube44\uc6a9\uc73c\ub85c \uc2e4\ubb34 \uc801\uc6a9\uc774 \uac00\ub2a5\ud558\ub2e4\ub294 \uc810\uc774 \uc7a5\uc810\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

ERP\ud658\uacbd \ucd5c\uc801\ud654 \ud504\ub85c\uadf8\ub7a8<\/h3>\n\n\n\n
\"\"<\/figure>\n\n\n\n

(\ucd9c\ucc98:CIO<\/a>)<\/p>\n\n\n\n

\ud55c\ud3b8 \uc624\ub77c\ud074 CRM(Oracle CX)\uc774\ub098 SAP CRM\uc740 \ub300\uae30\uc5c5\uacfc \uc804\uc0ac\uc801 \uc790\uc6d0 \uad00\ub9ac(ERP) \ud658\uacbd\uc5d0\uc11c \ub9ce\uc774 \uc0ac\uc6a9\ub429\ub2c8\ub2e4. <\/p>\n\n\n\n

\uace0\uac1d \ub370\uc774\ud130\uc640 \uc7ac\ubb34, \ubb3c\ub958, \uc601\uc5c5 \uc815\ubcf4\ub97c \ud1b5\ud569 \uad00\ub9ac\ud560 \uc218 \uc788\uc5b4 \ub300\uaddc\ubaa8 \uc870\uc9c1\uc5d0 \uc801\ud569\ud558\uc9c0\ub9cc, \ub3c4\uc785\uacfc \uc6b4\uc601\uc5d0 \uc77c\uc815 \uc218\uc900 \uc774\uc0c1\uc758 \ube44\uc6a9\uacfc \ub0b4\ubd80 \uc5ed\ub7c9\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. <\/p>\n\n\n\n

\ub370\uc774\ud130 \uc815\ud569\uc131\uacfc \uc548\uc815\uc131\uc774 \uc911\uc694\ud55c \uae30\uc5c5\uc5d0\uc11c\ub294 \uc5ec\uc804\ud788 \ub192\uc740 \uc2e0\ub8b0\ub3c4\ub97c \uc720\uc9c0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\ub9c8\uce58\uba70<\/h2>\n\n\n\n

CRM \ub9c8\ucf00\ud305\uc740 \ub354 \uc774\uc0c1 \ub300\uae30\uc5c5\ub9cc\uc758 \uc804\ub7b5\uc774 \uc544\ub2c8\ub77c, \uaddc\ubaa8\uc640 \uc0c1\uad00\uc5c6\uc774 \ubaa8\ub4e0 \ube0c\ub79c\ub4dc\uac00 \ud65c\uc6a9\ud560 \uc218 \uc788\ub294 \ud575\uc2ec \ub9c8\ucf00\ud305 \ubc29\uc2dd\uc785\ub2c8\ub2e4. <\/p>\n\n\n\n

CRM \ub9c8\ucf00\ud305 \ub73b\uc744 \uc774\ud574\ud558\uace0, \ubaa9\uc801\uc5d0 \ub9de\ub294 CRM \uc194\ub8e8\uc158\uacfc CRM \ub9c8\ucf00\ud305 \uc194\ub8e8\uc158\uc744 \uc120\ud0dd\ud574 \ub2e8\uacc4\uc801\uc73c\ub85c \uc801\uc6a9\ud55c\ub2e4\uba74 \uc2e4\ubb34\uc5d0\uc11c\ub3c4 \ucda9\ubd84\ud55c \uc131\uacfc\ub97c \uae30\ub300\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n

\uace0\uac1d\uc744 \uc22b\uc790\uac00 \uc544\ub2cc \uad00\uacc4\ub85c \uad00\ub9ac\ud558\uace0 \uc2f6\ub2e4\uba74, \uc9c0\uae08\uc774 CRM \ub9c8\ucf00\ud305\uc744 \ubcf8\uaca9\uc801\uc73c\ub85c \uac80\ud1a0\ud574\ubcfc \uc801\uc808\ud55c \uc2dc\uc810\uc785\ub2c8\ub2e4.<\/p>\n\n\n

\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\ud568\uaed8 \ubcf4\uba74 \uc88b\uc740 \uae00<\/span>\n\t\t\t\t\t
\"\"<\/figure><\/div>\t\t\t\t\t
\n\t\t\t\t\t\t\ud6a8\uacfc\uc801\uc778 \ub9c8\ucf00\ud305 \uc804\ub7b5 \u2013 15\uac00\uc9c0 \uc885\ub958\u00b7\ud2b8\ub80c\ub4dc\u00b7\uc608\uc2dc \ubd84\uc11d – \uc77c\uc798\ub7ec\uc758 \ud0d5\ube44\uc2e4<\/a>\n\t\t\t\t\t\t2025\ub144 \ud604\uc7ac, \uae30\uc5c5\uc758 \uc131\uacf5 \uc5ec\ubd80\ub294 \uc5bc\ub9c8\ub098 \uc815\uad50\ud558\uace0 \uc2e4\uc9c8\uc801\uc778 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc138\uc6b0\ub290\ub0d0\uc5d0 \ub2ec\ub824 \uc788\uc2b5\ub2c8\ub2e4. \ub514\uc9c0\ud138 \ud658\uacbd\uc774 \uae09\ubcc0\ud558\uba74\uc11c \ub9c8\ucf00\ud305 \uc885\ub958\ub3c4 \uc138\ubd84\ud654\ub418\uace0, AI\u00b7\ub370\uc774\ud130 \uae30…<\/span>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"

CRM \ub9c8\ucf00\ud305\uc740 \uace0\uac1d \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \uac1c\ubcc4 \uace0\uac1d\uacfc\uc758 \uad00\uacc4\ub97c \uccb4\uacc4\uc801\uc73c\ub85c \uad00\ub9ac\ud558\uace0, \uc774\ub97c \ud1b5\ud574 \ub9c8\ucf00\ud305 \uc131\uacfc\ub97c \uc9c0\uc18d\uc801\uc73c\ub85c \ub192\uc774\ub294 \uc804\ub7b5\uc785\ub2c8\ub2e4.  \ucd5c\uadfc\uc5d0\ub294 \uace0\uac1d \uc720\uce58 \uacbd\uc7c1\uc774 \uce58\uc5f4\ud574\uc9c0\uba74\uc11c \ub9c8\ucf00\ud305 \ube44\uc6a9 \uc5ed\uc2dc \uc99d\uac00\ud558\uace0 \uc788\ub294\ub370\uc694. \uc774\ub85c \uc778\ud574 \uc2e0\uaddc \uace0\uac1d \uc720\uce58\ubcf4\ub2e4 \uae30\uc874 \uace0\uac1d\uacfc\uc758 \uad00\uacc4\ub97c \uac15\ud654\ud558\ub294 CRM \ub9c8\ucf00\ud305\uc758 \uc911\uc694\uc131\uc774 \ub354\uc6b1 \ubd80\uac01\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ubc88 \uae30\uc0ac\uc5d0\uc11c\ub294 CRM \ub9c8\ucf00\ud305\uc774 \ubb34\uc5c7\uc774\uba70 \uc2e4\uc81c \uc2e4\ubb34\uc5d0\uc11c\ub294 \uc5b4\ub5bb\uac8c \ud65c\uc6a9\ub418\ub294\uc9c0, \uadf8\ub9ac\uace0 \ub9ce\uc774 \uc0ac\uc6a9\ub418\ub294 CRM\uc194\ub8e8\uc158\uacfc […]<\/p>\n","protected":false},"author":1,"featured_media":778,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"swell_btn_cv_data":"","footnotes":""},"categories":[5],"tags":[],"class_list":["post-777","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-customer-experience"],"_links":{"self":[{"href":"https:\/\/kr.bis-expert.com\/index.php?rest_route=\/wp\/v2\/posts\/777","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kr.bis-expert.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kr.bis-expert.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kr.bis-expert.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kr.bis-expert.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=777"}],"version-history":[{"count":2,"href":"https:\/\/kr.bis-expert.com\/index.php?rest_route=\/wp\/v2\/posts\/777\/revisions"}],"predecessor-version":[{"id":790,"href":"https:\/\/kr.bis-expert.com\/index.php?rest_route=\/wp\/v2\/posts\/777\/revisions\/790"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kr.bis-expert.com\/index.php?rest_route=\/wp\/v2\/media\/778"}],"wp:attachment":[{"href":"https:\/\/kr.bis-expert.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=777"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kr.bis-expert.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=777"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kr.bis-expert.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=777"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}